The most important brand manufacturers in the Soft Drinks category are the Coca-Cola Corporation, PepsiCo, Suntory, Red Bull and Keurig Dr Pepper.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of Soft Drinks roughly equals 2 to 3 servings (of 0.5 or 0.33 liters each).
- Carbonated Soft Drinks (Cola, Lemonade, Energy Drinks etc.)
- Non-Carbonated Soft Drinks (Ice tea, nectars, value-added or flavoured water etc.)
- Hot Drinks
- Powdered drink mixes and syrups (e.g. Post-Mix Drinks)
Non-Alcoholic Drinks Report 2020 - Soft Drinks
Statista Consumer Market Outlook - Segment ReportDownload
Revenue Revenue Growth
in the Soft Drinks market in million US$ in percent
- Revenue Growth
Average Revenue per Capita
in the Soft Drinks market in US$
Soft drinks are the biggest pillar on which the business of non-alcoholic drinks rests. The biggest players in the field – Coca Cola and PepsiCo – are, at their core, soft drink manufacturers. Business-wise, the segment is characterized by multinational brand players that mainly focus on product development and marketing and by regional bottlers that license their brands for distribution in selected areas. Strategically, the industry has witnessed both a trend towards streamlining operations as well as a hunt for novel products which could fill a niche.
Out of Home Revenue Share Out of Home Volume Share
in the Soft Drinks market in percent in percent
- Out of Home Revenue Share
- Out of Home Volume Share
Volume Volume Growth
in the Soft Drinks market in million litres in percent
- Volume Growth
Average Volume per Capita
in the Soft Drinks market in litres
Price per Unit
in the Soft Drinks market in US$
Soft Drinks - consumers by age Consumers by gender Consumers by income
in the Soft Drinks market in percent in percent in percent
- Soft Drinks - consumers by age
- Consumers by gender
- Consumers by income
Global Comparison - Revenue
in the Soft Drinks market in million US$
The Soft Drinks market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Soft Drinks industry.
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