Video Streaming (SVoD)


  • Subscription-based-Video-on-Demand services, e.g. Netflix and Amazon Prime Instant Video


  • Ad-supported services
  • Pay-per-view offerings
  • Services that require a Pay-TV subscription (e.g. HBO Go)
Market definition


United States

  • Revenue in the "Video Streaming (SVoD)" segment amounts to US$5,914m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 4.6 % resulting in a market volume of US$7,077m in 2021.
  • User penetration is at 27.1 % in 2017 and is expected to hit 30.5 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$83.65.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$5,914m in 2017).
Outlook Report: Video Streaming (SVoD)

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