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Online Travel Booking


  • Online travel bookings, including hotels, vacation rentals and package holiday
  • Prerequisite is an online checkout process


  • Price comparison and recommendation websites without a check-out process
  • Offline travel booking by telephone or at a travel agent's office
Market definition



  • Revenue in the Segment "Möbel & Haushaltswaren" amounts to 28 Mio. € in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 13.1% resulting in a market volume of 45 Mio. € in 2021.
  • The market's largest segment is the segment "Hotels" with a market volume of US$117,742m in 2017.
  • From a global comparison perspective it is shown that most revenue is generated in China (52,311 Mio. € in 2017).
Outlook Report: Online Travel Booking

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