The Hotels market includes hotels and professionally-run guest houses. These accommodations can be booked directly via the providers website, through a tour operator, a travel agency, an online travel agency (OTA), or by telephone. Well-known providers are Hotels.com, trivago, and Booking.com. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent all hotel guests. The scope includes domestic and outbound travel.
Private accommodation and holiday flats, as well as private room and accommodation rentals that are booked via portals such as Airbnb are not included.
Booked directly via the providers website, through a tour operator, an online travel agency (OTA), a travel agency or by telephone
Private accommodation and holiday flats, private room and accommodation rentals (e.g. Airbnb)
The Hotels market will keep its pole-position among the Travel & Tourism markets, when it comes to revenues and user penetration rate. Surveys show that Hotels are, especially for Asian tourists, without doubt the most popular accomodation option.
The Travel & Tourism market was created by extending the Online Travel Booking market with trips and accommodations booked offline. The definition of users has also been changed with the newest update. Previously only the paying users were defined as users but the current number of users represents the number of all travelers. Travel booking in the last two decades has become increasingly online. For this reason, we use the online-conducted Global Consumer Survey as a main source of our research. Furthermore, we rely on market data from independent databases and third-party sources, analysis of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators from the key market players.