Package Holidays - Worldwide

  • Worldwide
  • By 2024, the projected revenue for the Package Holidays market globally is estimated to reach US$302.00bn.
  • The market is further expected to display an annual growth rate (CAGR 2024-2028) of 3.03%, which would result in a market volume of US$340.30bn by 2028.
  • Moreover, the number of users in the Package Holidays market is also expected to increase significantly, with an estimated 0.59bn users users by 2028.
  • In 2024, user penetration in this market is predicted to be 7.2%, which is expected to increase to 7.3% by 2028.
  • The average revenue per user (ARPU) is also expected to remain consistent at US$0.54k.
  • As for the online sales in this market, it is estimated that 75% of total revenue will be generated through online channels by 2028.
  • In terms of global comparison, China is expected to generate the most revenue in the Package Holidays market, with an estimated revenue of US$59,860m in 2024.
  • In the United States, package holidays are becoming increasingly popular among millennials seeking hassle-free travel experiences.

Key regions: Europe, Saudi Arabia, India, Malaysia, Indonesia

Region comparison

Analyst Opinion

Package Holidays is the second largest of the Travel & Tourism market. The relatively large market size is due to comparably high prices of all services included, like travel and full accommodation, in contrast to the other Travel & Tourism markets. Package Holidays are typically booked when going on vacation for a longer time having a destination far away from home.


Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Sales Channels
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait