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Smart Home


  • digitally connected and controlled devices within a house that can be remote controlled
  • sensors, actors and cloud services that support automation in and kind
  • control hubs to connect sensors and actors with remote controls and to each other
  • B2C hardware and service sales


  • connected home appliances, smart TVs
  • smart gardening devices
  • B2B sales of any kind
Market definition



  • Revenue in the "Smart Home" market amounts to US$25,368m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 33.0 % resulting in a market volume of US$79,289m in 2021.
  • Household penetration is at 5.3 % in 2017 and is expected to hit 15.6 % in 2021.
  • The average revenue per Smart Home currently amounts to US$330.64.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$14,649m in 2017).
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