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Smart Home

in-scope

  • digitally connected and controlled devices within a house that can be remote controlled
  • sensors, actuators and cloud services that support automation in and kind
  • control hubs to connect sensors and actuators with remote controls and to each other
  • B2C hardware and service sales

out-of-scope

  • connected home appliances, smart TVs
  • smart gardening devices
  • B2B sales of any kind
Market definition

Highlights

worldwide

  • Revenue in the "Smart Home" market amounts to US$25,368m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 33.0 % resulting in a market volume of US$79,289m in 2021.
  • Household penetration is at 5.3 % in 2017 and is expected to hit 15.6 % in 2021.
  • The average revenue per installed Smart Home currently amounts to US$256.43.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$14,649m in 2017).
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Revenue Revenue Growth

in the Smart Home market in million US$ in percent

Reading Support Revenue in the "Smart Home" market amounts to US$25,368m in 2017. Reading Support The "Home Automation" segment is expected to show a revenue growth of 39.7 % in 2018.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.×

Smart Homes Penetration Rate

in the Smart Home market in millions in percent

Reading Support In the "Home Automation" segment, the number of active households is expected to amount to 119.3m by 2021. Reading Support Household penetration in the "Smart Home" market is at 5.3 % in 2017.

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  • Smart Homes
  • Penetration Rate
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Households

The ""Smart Homes"" box shows the number of existing Smart Homes (single occupant homes and households in multi-unit dwellings) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The ""Penetration Rate"" box shows the share of Smart Homes from the total number of private households of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.×

Average Revenue per Smart Home

in the Smart Home market in US$

Reading Support The average revenue per active household in the "Home Automation" segment amounts to US$256.43 in 2017.

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Average Revenue per Smart Home

The box shows the average annual revenue per Smart Home (single occupant homes and households in multi-unit dwellings) in US dollars of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.×

Global Comparison - Revenue Global Comparison - Household Penetration

in the Smart Home market in million US$ in 2017 in percent in 2017

Reading Support With a market volume of US$14,649m in 2017, most revenue is generated in the United States. Reading Support With a rate of 32.5 %, the household penetration in the "Smart Home" market is highest in the United States.

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  • Global revenue
  • Global penetration
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Top Countries
United States
China
Germany
United Kingdom
South Korea
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – Household Penetration:

The ""Household Penetration"" tab shows a comparison of household penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.×
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2015201620172018201920202021 CAGR
(2015-2021)
Smartphone Penetrationin percent
?		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetrationin percent
?		 xx.x xx.x xx.x xx.x xx.x xx.x xx.x
GDP / Capitain US$
?		 xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Householdsin millions
?		 x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Populationin millions
?		 x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Source: Statista, September 2016; Selected region only includes countries listed in the Digital Market Outlook
Source: Statista, September 2016, based on IMF, World Bank, UN and Eurostat
Selected region only includes countries listed in the Digital Market Outlook

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