Market Insights Advertising & Media Media Cinema

Box Office - Poland

Poland

Revenue in the Box Office market is projected to reach US$286.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.13%, resulting in a projected market volume of US$334.70m by 2029.
In the Box Office market, the number of viewers is expected to amount to 14.3m users by 2029.
User penetration will be 32.5% in 2024 and is expected to hit 36.9% by 2029.
The average revenue per viewer is expected to amount to US$21.94.
In global comparison, most revenue will be generated in the United States (US$11,150.00m in 2024).

Key regions: Europe, China, India, United States, Asia

Market

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Currency

Analyst Opinion

The Box Office market in Poland has been experiencing steady growth over the past few years.

Customer preferences: Polish moviegoers have shown a strong preference for local films, with domestic productions consistently performing well at the box office. This can be attributed to the fact that Polish audiences are often drawn to stories that reflect their own culture and experiences. Additionally, the popularity of Polish actors and directors has contributed to the success of domestic films in the country. However, international blockbusters also have a significant presence in the market, particularly those from Hollywood.

Trends in the market: One notable trend in the Polish Box Office market is the increasing number of cinema admissions. This can be attributed to several factors, including the growing popularity of 3D and IMAX screenings, as well as the overall improvement in the cinema experience. The availability of modern, state-of-the-art cinemas in major cities across the country has also contributed to the rise in admissions. Additionally, the increasing number of film festivals and events dedicated to cinema has helped to generate interest and attract audiences to the big screen. Another trend in the market is the rise of online ticket sales. With the increasing popularity of e-commerce and the convenience it offers, more and more moviegoers in Poland are opting to purchase their tickets online. This has not only made the ticket-buying process more convenient for customers, but has also allowed cinemas to reach a wider audience through online marketing and promotions.

Local special circumstances: One of the unique aspects of the Polish Box Office market is the strong support it receives from the government. The Polish Film Institute provides funding and support to the local film industry, which has helped to nurture and develop talent in the country. This support has not only resulted in the production of high-quality films, but has also helped to promote Polish cinema both domestically and internationally.

Underlying macroeconomic factors: The growth of the Box Office market in Poland can also be attributed to the country's strong economic performance. As the Polish economy continues to grow, disposable incomes have increased, allowing more people to spend on leisure activities such as going to the cinema. Additionally, the rising middle class in Poland has led to an increase in consumer spending, including on entertainment and cultural activities. In conclusion, the Box Office market in Poland is experiencing growth due to a combination of factors, including customer preferences for local and international films, the increasing number of cinema admissions, the rise of online ticket sales, the government's support for the local film industry, and the country's strong macroeconomic performance. With these factors in play, the future of the Box Office market in Poland looks promising.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.