Key regions: Europe, United States, France, United Kingdom, Germany
The Traditional TV & Home Video market in Poland has been experiencing significant growth in recent years.
Customer preferences: Polish consumers have shown a strong preference for traditional TV and home video entertainment. This can be attributed to several factors, including the cultural significance of television in Poland and the availability of a wide range of programming options. Additionally, many Polish households still rely on traditional TV and home video as their primary source of entertainment, as they may not have access to high-speed internet or streaming services.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Poland is the increasing demand for high-definition and ultra-high-definition content. Polish consumers are increasingly seeking out higher quality viewing experiences, which has led to a growing demand for TVs and home video equipment that can support these formats. This trend is likely to continue as technology continues to advance and more content becomes available in these formats. Another trend in the market is the rise of video-on-demand services. While traditional TV and home video still dominate the market, Polish consumers are starting to embrace streaming services such as Netflix and Amazon Prime Video. This trend is driven by the convenience and flexibility of on-demand content, as well as the growing availability of high-quality streaming options in Poland.
Local special circumstances: Poland has a unique broadcasting landscape, with a mix of public and private television channels. Public broadcasters play a significant role in shaping the content preferences of Polish consumers, as they provide a wide range of programming options, including news, entertainment, and cultural content. This has contributed to the strong demand for traditional TV and home video in the country. Additionally, the Polish government has implemented regulations to promote the production and distribution of Polish content. This has led to an increase in the production of locally-produced TV shows and movies, which has further fueled the demand for traditional TV and home video.
Underlying macroeconomic factors: Poland has experienced steady economic growth in recent years, which has had a positive impact on the Traditional TV & Home Video market. As disposable incomes have increased, consumers have been able to spend more on entertainment, including traditional TV and home video. Additionally, the growth of the middle class in Poland has led to an expansion of the consumer base for these products. Furthermore, Poland has a relatively young population, with a high proportion of young adults and families. This demographic group tends to have a higher demand for traditional TV and home video, as they often have more time for leisure activities and are more likely to have children who enjoy watching TV and movies. In conclusion, the Traditional TV & Home Video market in Poland is experiencing growth due to customer preferences for traditional TV and home video, the increasing demand for high-definition and ultra-high-definition content, the rise of video-on-demand services, the unique broadcasting landscape in Poland, and the underlying macroeconomic factors such as economic growth and a young population.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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