Market Insights Advertising & Media Media Cinema

Cinema Advertising - Egypt

Egypt

Ad spending in the Cinema Advertising market is projected to reach US$1.82m in 2024.
Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 0.86%, resulting in a projected market volume of US$1.90m by 2029.
With a projected market volume of US$952.00m in 2024, most revenue will be generated in the United States.
In the Cinema Advertising market, the number of viewers is expected to amount to 4.9m users by 2029.
The average ad spending per viewer in the Cinema Advertising market is projected to amount to US$0.43 in 2024.

Key regions: China, United States, Germany, South Korea, France

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Analyst Opinion

The Cinema Advertising market in Egypt is experiencing significant growth and development.

Customer preferences: Customers in Egypt are increasingly attracted to cinema advertising due to its unique and engaging nature. Compared to traditional advertising channels such as television and print media, cinema advertising offers a larger-than-life experience that captivates audiences. The immersive environment of the cinema allows for a more impactful and memorable advertising experience. Additionally, cinema advertising provides an opportunity for advertisers to reach a captive audience who are actively seeking entertainment, making it an effective way to target specific demographics.

Trends in the market: One of the key trends in the cinema advertising market in Egypt is the increasing adoption of digital technology. Digital cinema advertising allows for more dynamic and interactive content, enhancing the overall viewing experience for audiences. Advertisers are leveraging this technology to create engaging and visually stunning advertisements that capture the attention of moviegoers. Furthermore, the availability of advanced targeting and measurement capabilities in digital cinema advertising enables advertisers to reach their desired audience more effectively and track the success of their campaigns. Another trend in the market is the rise of local content in cinema advertising. Egyptian audiences have a strong affinity for local films, and advertisers are capitalizing on this by incorporating local actors, themes, and cultural references into their advertisements. This localized approach resonates with audiences and helps to create a stronger connection between the brand and the consumer.

Local special circumstances: Egypt has a thriving film industry, which contributes to the popularity of cinema advertising. The country has a long history of producing high-quality films that are internationally recognized and celebrated. This cultural significance of cinema in Egypt makes it an ideal platform for advertisers to connect with consumers. Additionally, the large number of movie theaters across the country provides advertisers with ample opportunities to reach a wide audience.

Underlying macroeconomic factors: The growing economy in Egypt is fueling the development of the cinema advertising market. As disposable incomes rise, more people are able to afford leisure activities such as going to the movies. This increased demand for cinema entertainment creates a favorable environment for advertisers to invest in cinema advertising. Furthermore, the government's efforts to promote the tourism industry in Egypt are attracting more international visitors, who also contribute to the growth of the cinema advertising market. In conclusion, the Cinema Advertising market in Egypt is experiencing growth and development due to customer preferences for its unique and engaging nature, the adoption of digital technology, the rise of local content, the thriving film industry, and the growing economy. These factors contribute to the increasing popularity and effectiveness of cinema advertising in Egypt.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on the Cinema Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising both on and off screen in cinemas, including ads shown before a movie and those displayed inside a cinema.

Modeling approach / market size:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets.as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, reported performance indicators of key market players as well as performance factors (e.g., user penetration and usage) to analyze the markets.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.