Key regions: Europe, United States, France, United Kingdom, Germany
The Traditional TV & Home Video market in Egypt has been experiencing significant growth in recent years. Customer preferences in the Egyptian market have shifted towards a greater demand for traditional TV and home video products.
This can be attributed to several factors, including the increasing availability of affordable and high-quality televisions and home video equipment. Additionally, the rise of streaming services and online content platforms has contributed to the popularity of traditional TV and home video, as consumers seek a more immersive and cinematic viewing experience. Trends in the market indicate a growing preference for larger screen sizes and higher resolution displays.
This can be seen in the increasing sales of large-screen televisions and the adoption of technologies such as 4K and HDR. Consumers are also showing a greater interest in home theater systems and surround sound setups, as they seek to recreate the cinematic experience in their own homes. Local special circumstances in Egypt have also played a role in the development of the Traditional TV & Home Video market.
The country has a large and growing population, with a significant proportion of young people who are tech-savvy and eager to adopt new technologies. This demographic trend has contributed to the increased demand for traditional TV and home video products. Underlying macroeconomic factors have also had an impact on the market.
Egypt has experienced steady economic growth in recent years, which has led to an increase in disposable income levels. This has allowed consumers to spend more on entertainment and leisure activities, including traditional TV and home video products. In conclusion, the Traditional TV & Home Video market in Egypt is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors.
The increasing availability of affordable and high-quality televisions and home video equipment, coupled with the rise of streaming services and online content platforms, has contributed to the growing demand for traditional TV and home video products. Additionally, the country's large and tech-savvy population, along with steady economic growth, has further fueled the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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