Key regions: United Kingdom, Germany, South Korea, Asia, India
The OTT Video market in Egypt has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.
Customer preferences: Egyptian consumers have shown a growing preference for OTT Video services due to their convenience and flexibility. With the increasing availability of high-speed internet and the widespread use of smartphones, consumers are increasingly turning to OTT Video platforms for their entertainment needs. The ability to stream content on-demand and access a wide range of movies, TV shows, and original content has made OTT Video a popular choice among Egyptian consumers.
Trends in the market: One of the key trends in the OTT Video market in Egypt is the rise of local and regional content. While international content still remains popular, there has been a growing demand for content that is specifically tailored to the Egyptian audience. This includes Arabic-language movies, TV shows, and series that resonate with local culture and traditions. OTT Video platforms are increasingly investing in producing and acquiring local content to cater to this demand. Another trend in the market is the increasing adoption of subscription-based models. OTT Video platforms in Egypt are offering subscription plans that provide unlimited access to a vast library of content for a monthly fee. This model has gained popularity among consumers who want a wide variety of content at an affordable price. Additionally, the availability of affordable data plans and the rise of mobile payment solutions have made it easier for consumers to subscribe to these services.
Local special circumstances: Egypt has a large and young population, which presents a significant opportunity for the OTT Video market. The country has a high smartphone penetration rate, and the majority of the population falls within the target demographic for OTT Video services. This demographic advantage, coupled with the increasing availability of high-speed internet, has created a favorable environment for the growth of the OTT Video market in Egypt.
Underlying macroeconomic factors: The OTT Video market in Egypt is also influenced by macroeconomic factors such as the overall economic growth and disposable income of the population. As the economy continues to grow and incomes rise, consumers have more discretionary spending power, which they can allocate towards entertainment services like OTT Video. Additionally, the government's efforts to improve internet infrastructure and promote digitalization have further supported the growth of the OTT Video market. In conclusion, the OTT Video market in Egypt is experiencing rapid growth due to changing customer preferences, the rise of local content, the adoption of subscription-based models, and favorable local circumstances. With the increasing availability of high-speed internet and the growing smartphone penetration rate, the market is poised for further expansion in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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