Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Egypt has been experiencing significant growth in recent years.
Customer preferences: Egyptian consumers have shown a strong preference for TV and video content, with a particular focus on local and regional programming. This is evident in the popularity of Egyptian dramas and reality shows, which consistently attract large audiences. Additionally, there is a growing demand for video-on-demand services, allowing viewers to access their favorite shows and movies at their convenience.
Trends in the market: One of the key trends in the TV & Video market in Egypt is the increasing adoption of smart TVs. These internet-connected televisions offer a wide range of streaming services and apps, allowing viewers to access a variety of content directly from their TV screens. This trend is driven by the desire for convenience and the growing popularity of online streaming platforms. Another trend in the market is the rise of local production. Egyptian TV networks and production companies are investing heavily in creating original content to cater to the preferences of the local audience. This has led to an increase in the quality and diversity of Egyptian TV shows and movies, further fueling the demand for TV and video content in the country.
Local special circumstances: Egypt has a large population of young people, who are avid consumers of TV and video content. This demographic factor has contributed to the growth of the market, as young viewers are more likely to embrace new technologies and platforms. Additionally, the government has taken steps to promote the local TV and film industry, providing support and incentives for local production companies.
Underlying macroeconomic factors: The growing TV & Video market in Egypt can also be attributed to the country's improving economic conditions. As the economy grows, consumers have more disposable income to spend on entertainment, including TV and video subscriptions. Additionally, the increasing availability of high-speed internet and the expanding middle class have made it easier for consumers to access and stream content online. In conclusion, the TV & Video market in Egypt is experiencing significant growth, driven by customer preferences for local and regional content, the adoption of smart TVs, and the rise of local production. These trends are supported by local special circumstances, such as a young population and government support for the industry, as well as underlying macroeconomic factors, including improving economic conditions and increasing internet penetration. As the market continues to evolve, it is expected to present new opportunities for both local and international players in the TV and video industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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