Key regions: France, United Kingdom, United States, South Korea, Europe
The In-game Advertising market in Israel has been experiencing significant growth in recent years, driven by the increasing popularity of video games and the growing digital advertising industry.
Customer preferences: Israeli consumers have shown a strong preference for video games, with a large portion of the population actively engaging in gaming. This has created a favorable environment for in-game advertising, as it allows advertisers to reach a captive and engaged audience. Additionally, Israeli gamers are generally receptive to in-game advertising when it is seamlessly integrated into the gaming experience and offers relevant content.
Trends in the market: One of the key trends in the Israeli In-game Advertising market is the rise of mobile gaming. With the widespread adoption of smartphones and the availability of high-quality mobile games, more and more Israelis are playing games on their mobile devices. This has opened up new opportunities for in-game advertising, as advertisers can now target gamers on the go. Another trend in the market is the increasing use of programmatic advertising in the gaming industry. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend has been particularly prominent in Israel, where the digital advertising industry is highly advanced.
Local special circumstances: Israel has a thriving tech sector and is known for its innovation and entrepreneurship. This has created a favorable environment for the development of the In-game Advertising market, as local companies have been at the forefront of developing new technologies and solutions in this space. Israeli game developers and advertising agencies have been quick to embrace in-game advertising, leading to a vibrant ecosystem that supports its growth.
Underlying macroeconomic factors: Israel has a strong economy with a high level of digital connectivity and a tech-savvy population. These factors have contributed to the growth of the In-game Advertising market, as advertisers are able to reach a large and engaged audience. Additionally, the relatively high disposable income of Israeli consumers has made them attractive targets for advertisers, further driving the growth of the market. In conclusion, the In-game Advertising market in Israel is experiencing significant growth due to the increasing popularity of video games, the rise of mobile gaming, the adoption of programmatic advertising, and the country's thriving tech sector. With a receptive audience and a favorable economic environment, the market is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.Modeling approach / Market size:
The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional Notes:
The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.
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