Key regions: United Kingdom, Germany, South Korea, Asia, India
The OTT Video market in Israel has been experiencing significant growth in recent years. Customer preferences for on-demand content, increasing internet penetration, and the rise of smartphones are some of the key factors driving this trend.
Additionally, local special circumstances and underlying macroeconomic factors have also played a role in shaping the development of the market. Customer preferences in Israel have shifted towards on-demand video content, with viewers increasingly seeking flexibility and convenience in their entertainment choices. This has led to a surge in the popularity of OTT platforms, as they offer a wide range of content options that can be accessed anytime, anywhere.
The convenience of streaming services allows viewers to watch their favorite shows and movies at their own pace, without the need to adhere to traditional broadcast schedules. Furthermore, the ability to access content on multiple devices, such as smartphones, tablets, and smart TVs, has made OTT video platforms even more appealing to consumers. In addition to changing customer preferences, the increasing internet penetration in Israel has also contributed to the growth of the OTT Video market.
With a high percentage of the population having access to reliable and high-speed internet connections, streaming video content has become seamless and enjoyable. This has encouraged more viewers to subscribe to OTT platforms and consume content online, leading to a rise in the number of subscribers and the overall market size. The rise of smartphones has also had a significant impact on the development of the OTT Video market in Israel.
With a large portion of the population owning smartphones, viewers now have the ability to stream video content on the go. This has further increased the demand for OTT platforms, as users can watch their favorite shows and movies during their daily commute or while traveling. The convenience and portability offered by smartphones have made them a preferred device for consuming OTT video content.
Local special circumstances, such as the diverse cultural landscape and the popularity of local content, have also influenced the growth of the OTT Video market in Israel. OTT platforms have capitalized on this by offering a wide range of content options, including local TV shows, movies, and documentaries. This has attracted a larger audience and increased the demand for OTT services.
Underlying macroeconomic factors, such as a growing economy and increasing disposable income, have also contributed to the development of the OTT Video market in Israel. As the economy continues to grow, consumers have more purchasing power, which allows them to subscribe to OTT platforms and access premium content. This has created a favorable environment for the growth of the market, as more viewers are willing to pay for high-quality video content.
Overall, the OTT Video market in Israel is experiencing significant growth due to changing customer preferences, increasing internet penetration, the rise of smartphones, local special circumstances, and underlying macroeconomic factors. As these trends continue to shape the market, it is expected that the OTT Video industry in Israel will continue to thrive in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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