Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Israel has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Israeli consumers have shown a strong preference for digital content and on-demand services, leading to a shift away from traditional television viewing. This can be attributed to the increasing availability of high-speed internet connections and the proliferation of smartphones and other connected devices. As a result, streaming services such as Netflix and Amazon Prime Video have gained popularity, allowing consumers to access a wide range of content at their convenience. Additionally, there is a growing demand for original Israeli content, as viewers appreciate local storytelling and cultural references.
Trends in the market: One notable trend in the TV & Video market in Israel is the rise of Over-the-Top (OTT) platforms. These platforms offer streaming services directly to consumers over the internet, bypassing traditional distribution channels. OTT platforms have gained traction due to their convenience, affordability, and vast content libraries. As a result, traditional pay TV providers are facing increasing competition, leading to a decline in their market share. This trend is expected to continue as more consumers embrace digital streaming and on-demand services. Another trend in the market is the increasing adoption of smart TVs. These televisions are equipped with internet connectivity and built-in streaming capabilities, allowing users to access online content directly on their TV screens. The convenience and seamless integration offered by smart TVs have made them a popular choice among consumers. This trend is expected to drive the demand for smart TVs in the coming years.
Local special circumstances: Israel has a vibrant and innovative media industry, which has contributed to the growth of the TV & Video market. The country is known for producing high-quality content, including TV shows, documentaries, and films. Israeli productions have gained international recognition and have been successful in attracting global audiences. This has not only boosted the local industry but has also attracted investments from international players. Furthermore, Israel has a diverse population with a variety of languages spoken, including Hebrew, Arabic, and English. This linguistic diversity has created opportunities for content providers to cater to different language preferences, further fueling the growth of the TV & Video market.
Underlying macroeconomic factors: The strong economy of Israel has played a crucial role in the development of the TV & Video market. The country has a high GDP per capita and a high standard of living, which has increased disposable income and consumer spending. This has allowed consumers to invest in high-quality television sets, streaming subscriptions, and other related services. Additionally, Israel has a well-developed telecommunications infrastructure, with widespread access to high-speed internet connections. This has facilitated the growth of digital content consumption and the adoption of streaming services. The government has also been supportive of the digital media industry, providing incentives and funding for local content production and distribution. In conclusion, the TV & Video market in Israel is experiencing growth due to changing customer preferences, including a shift towards digital content and on-demand services. The rise of OTT platforms and the increasing adoption of smart TVs are key trends in the market. The local special circumstances, such as the vibrant media industry and linguistic diversity, further contribute to the growth. The strong economy and well-developed telecommunications infrastructure in Israel are underlying macroeconomic factors that support the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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