Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Hungary is experiencing significant growth and development.
Customer preferences: Hungarian consumers have shown a strong preference for digital content consumption, with an increasing number of households opting for streaming services and online platforms over traditional TV channels. This shift in consumer behavior can be attributed to several factors, including the convenience and flexibility of on-demand streaming, the availability of a wide range of content options, and the ability to access content across multiple devices.
Trends in the market: One of the key trends in the TV & Video market in Hungary is the rise of subscription video on demand (SVOD) services. Platforms such as Netflix and HBO Go have gained popularity among Hungarian consumers, offering a vast library of movies, TV shows, and original content. This trend is driven by the increasing demand for personalized and ad-free viewing experiences, as well as the growing availability of high-speed internet connections in the country. Another trend in the market is the emergence of local streaming platforms that cater specifically to Hungarian audiences. These platforms offer a mix of local and international content, providing a unique viewing experience for consumers. This trend reflects the growing demand for localized content and the desire to support local talent and productions.
Local special circumstances: Hungary has a vibrant film industry and is known for its rich cultural heritage. This has contributed to the popularity of local content among Hungarian consumers. The availability of local content on streaming platforms has further fueled the growth of the TV & Video market in the country. Additionally, the government has implemented policies to support the local film and television industry, providing incentives for production companies and encouraging the creation of original content.
Underlying macroeconomic factors: The strong growth of the TV & Video market in Hungary can be attributed to several macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed more households to afford subscription services and invest in high-quality home entertainment systems. Furthermore, the increasing penetration of high-speed internet and the widespread adoption of smartphones and smart TVs have made it easier for consumers to access and consume digital content. In conclusion, the TV & Video market in Hungary is witnessing significant growth and development, driven by changing customer preferences, the rise of streaming services, and the availability of local content. The underlying macroeconomic factors, such as economic growth and increased internet penetration, have also played a crucial role in shaping the market. As the market continues to evolve, it is expected that the demand for digital content and streaming services will continue to grow, further fueling the development of the TV & Video market in Hungary.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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