Key regions: Europe, United States, France, United Kingdom, Germany
The Traditional TV & Home Video market in Hungary is experiencing significant growth and development.
Customer preferences: Hungarian consumers have shown a strong preference for traditional TV and home video entertainment. Despite the rise of streaming services and online platforms, many people in Hungary still enjoy the experience of watching television and movies on their traditional TV sets. This preference can be attributed to a number of factors, including cultural traditions and habits, as well as the availability of a wide range of local and international TV channels and programs.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Hungary is the increasing demand for high-definition (HD) and ultra-high-definition (UHD) content. As technology continues to advance, consumers are seeking higher quality visuals and audio experiences. This trend is driving the sales of HD and UHD TVs, as well as the production and distribution of content in these formats. Another trend in the market is the growing popularity of on-demand and time-shifted viewing options. Hungarian consumers are increasingly seeking flexibility in their viewing habits, and platforms that offer on-demand and time-shifted content are meeting this demand. This trend is also driven by the availability of smart TVs and streaming devices, which allow consumers to access a wide range of content at their convenience.
Local special circumstances: Hungary has a strong local film industry, which contributes to the popularity of traditional TV and home video in the country. Hungarian films and TV shows are highly regarded both domestically and internationally, and there is a strong sense of national pride in supporting and consuming local content. This has created a thriving market for traditional TV and home video, as consumers are eager to watch and own the latest Hungarian productions.
Underlying macroeconomic factors: The growth and development of the Traditional TV & Home Video market in Hungary can also be attributed to favorable macroeconomic factors. Hungary has experienced steady economic growth in recent years, which has led to an increase in disposable income for many consumers. This has allowed them to invest in high-quality TV sets and home video equipment, as well as subscribe to cable and satellite TV services. Furthermore, the government of Hungary has implemented policies and initiatives to support the local film and television industry. This includes providing financial incentives for film production and distribution, as well as promoting Hungarian films and TV shows both domestically and internationally. These efforts have contributed to the growth of the Traditional TV & Home Video market in Hungary, as consumers are increasingly interested in watching and supporting local content. In conclusion, the Traditional TV & Home Video market in Hungary is experiencing growth and development due to customer preferences for traditional TV and home video entertainment, the increasing demand for high-definition and ultra-high-definition content, the popularity of on-demand and time-shifted viewing options, the strong local film industry, and favorable macroeconomic factors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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