Key regions: United Kingdom, Germany, South Korea, Asia, India
The OTT Video market in Hungary has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Hungary have shifted towards consuming video content online, as more and more consumers are looking for convenience and flexibility in their viewing habits.
The younger generation, in particular, is increasingly turning to OTT platforms to access a wide range of content, including movies, TV shows, and original programming. This shift in customer preferences is not unique to Hungary, but rather reflects a global trend towards digital streaming services. One of the key trends in the OTT Video market in Hungary is the increasing availability and popularity of local content.
Hungarian consumers have shown a strong interest in locally produced movies and TV shows, and OTT platforms have responded by investing in the creation and acquisition of local content. This trend is in line with the global trend of OTT platforms producing original content to attract and retain subscribers. Another trend in the market is the rise of subscription-based OTT services.
Consumers in Hungary are increasingly willing to pay a monthly fee for unlimited access to a vast library of content. This subscription model not only provides a steady stream of revenue for OTT platforms but also offers consumers a cost-effective way to access a wide range of content. Local special circumstances also play a role in the development of the OTT Video market in Hungary.
The country has a strong tradition of film and television production, with a number of internationally acclaimed Hungarian directors and actors. This rich cultural heritage has contributed to the demand for local content and has made Hungary an attractive market for international OTT platforms. Underlying macroeconomic factors have also contributed to the growth of the OTT Video market in Hungary.
The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This economic prosperity has made it possible for more consumers to afford OTT subscriptions and has fueled the demand for video content. In conclusion, the OTT Video market in Hungary is developing rapidly due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
As more consumers in Hungary seek convenience and flexibility in their viewing habits, the demand for OTT services is expected to continue to grow. This presents opportunities for both local and international OTT platforms to expand their presence in the Hungarian market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
