Traditional TV & Home Video - India

  • India
  • Revenue in the Traditional TV & Home Video market is projected to reach US$12.13bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.93%, resulting in a projected market volume of US$14.71bn by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$0.01k.
  • In global comparison, most revenue will be generated in the United States (US$146.60bn in 2024).
  • The number of TV Viewers is expected to amount to 1.2bn users by 2029.
  • User penetration in the Traditional TV & Home Video market is expected to be at 82.5% in 2024.
  • The average revenue per TV user (ARPU) in the Traditional TV & Home Video market is projected to amount to US$0.01k in 2024.

Key regions: Europe, United States, France, United Kingdom, Germany

 
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Analyst Opinion

The Traditional TV & Home Video market in India has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in India have shifted towards digital content consumption, with an increasing number of consumers opting for streaming services and online platforms for their entertainment needs.

This trend can be attributed to several factors, including the growing availability of high-speed internet, the proliferation of smartphones, and the rising popularity of Over-The-Top (OTT) platforms. These platforms offer a wide range of content options, including movies, TV shows, and web series, which can be accessed anytime and anywhere. Additionally, the convenience and affordability of these services have also contributed to their popularity among Indian consumers.

In addition to the shift towards digital content consumption, there is still a significant demand for traditional TV and home video products in India. This can be attributed to factors such as the large population of the country, which includes a significant number of individuals who do not have access to the internet or prefer traditional TV viewing. Moreover, traditional TV and home video products continue to cater to specific customer segments, such as older demographics or those who prefer a more traditional viewing experience.

One of the key trends in the Traditional TV & Home Video market in India is the increasing adoption of smart TVs. Smart TVs offer a combination of traditional TV viewing and digital content streaming capabilities, allowing consumers to access a wide range of content from various sources. This trend is driven by factors such as the declining prices of smart TVs, the increasing availability of internet connectivity, and the growing awareness and acceptance of smart TV technology among Indian consumers.

Another trend in the market is the rising demand for high-definition (HD) and Ultra HD (4K) content. As the quality of content continues to improve, consumers are increasingly seeking enhanced viewing experiences. This trend is supported by the growing availability of HD and 4K content from both traditional TV channels and digital streaming platforms.

Additionally, the falling prices of HD and 4K TVs have also contributed to the increasing adoption of these technologies in India. Local special circumstances in India, such as the diverse linguistic and cultural landscape, have also influenced the development of the Traditional TV & Home Video market. India is a multilingual country with a wide range of regional languages, and this diversity is reflected in the content preferences of consumers.

As a result, there is a demand for content in regional languages, which has led to the growth of regional TV channels and the production of regional content. Underlying macroeconomic factors, such as the growing middle class, increasing disposable income, and urbanization, have also played a role in the development of the market. These factors have contributed to the rising purchasing power of consumers and their willingness to spend on entertainment products and services.

In conclusion, the Traditional TV & Home Video market in India is experiencing growth due to changing customer preferences, including the shift towards digital content consumption and the adoption of smart TVs. The market is also influenced by local special circumstances, such as the diverse linguistic and cultural landscape of the country. Underlying macroeconomic factors, such as the growing middle class and increasing disposable income, have further fueled the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Media Usage
  • Global Comparison
  • Methodology
  • Key Market Indicators
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