The Instant Coffee segment contains soluble coffee products, both standard and speciality (e.g. cappuccino) designed to be mixed with hot water. The segment does not include roasted coffee or Ready-to-Drink Coffee beverages which are instead included in the segment Soft Drinks in the Non-Alcoholic Drinks market.
The market for Hot Drinks Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The price per unit in the out-of-home market always references the total price over the amount of coffee, tea or cocoa consumed, regardless of the the other components of the finished beverage. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit in the out-of-home market always references the total price over the kg amount of coffee consumed, regardless of the other components of the finished beverage. One cup of coffee (0.2 liters) is assumed to contain on average 11 grams of Roast or 2 grams of Instant Coffee. One kilogram therefore represents 500 cups of Instant Coffee. In terms of green bean equivalents, 1 kg of Instant Coffee roughly represents 2.6 kg of green coffee beans.