Home Entertainment - United States

  • United States
  • Revenue in the Home Entertainment market is projected to reach US$3.6bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.55%, resulting in a projected market volume of US$4.0bn by 2028.
  • In the Home Entertainment market, the number of active households is expected to amount to 41.0m users by 2028.
  • Household penetration will be 18.2% in 2024 and is expected to hit 29.8% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$148.00.
Region comparison

Analyst Opinion

The Home Entertainment market in United States has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences:
Customers in the United States have shown a strong preference for home entertainment options that offer convenience and flexibility. The rise of streaming services, such as Netflix and Hulu, has allowed consumers to access a wide variety of movies and TV shows on-demand, eliminating the need for physical media like DVDs or Blu-rays. This shift in preference towards digital content has also been fueled by the widespread adoption of smartphones and tablets, which provide a convenient platform for consuming entertainment.

Trends in the market:
One of the key trends in the Home Entertainment market in United States is the increasing popularity of subscription-based streaming services. These services offer customers unlimited access to a vast library of content for a monthly fee. This model has proven to be highly successful, as it provides consumers with a cost-effective and convenient way to enjoy a wide range of entertainment options. As a result, traditional brick-and-mortar rental stores have seen a decline in popularity, with many closing their doors in recent years. Another trend in the market is the growing demand for smart home entertainment systems. These systems integrate various devices, such as smart TVs, speakers, and streaming devices, to create a seamless and immersive entertainment experience. With the rise of voice-controlled assistants like Amazon Alexa and Google Home, consumers can now easily control their home entertainment systems with simple voice commands. This trend is expected to continue as more households embrace smart home technology.

Local special circumstances:
The United States has a large and diverse population, which contributes to the growth of the Home Entertainment market. With a high disposable income and a culture that values entertainment, Americans are willing to invest in home entertainment systems and services. Additionally, the United States is home to many major entertainment companies, such as Disney, Warner Bros, and Universal Studios, which produce a vast amount of content for the domestic market. This abundance of content further fuels the demand for home entertainment options.

Underlying macroeconomic factors:
The strong performance of the Home Entertainment market in United States can be attributed to several underlying macroeconomic factors. Firstly, the country has a stable and growing economy, which provides consumers with the financial means to invest in home entertainment systems and services. Additionally, the United States has a highly developed infrastructure, including widespread access to high-speed internet, which enables consumers to easily stream content and access online services. Lastly, advancements in technology have made home entertainment options more affordable and accessible, allowing a wider range of consumers to participate in the market. Overall, the Home Entertainment market in United States is thriving due to changing customer preferences, advancements in technology, and favorable macroeconomic factors. The rise of streaming services and smart home entertainment systems, coupled with a strong demand for entertainment content, has contributed to the growth of the market. With these trends expected to continue, the future of the Home Entertainment market in United States looks promising.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


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