Security - United States

  • United States
  • Revenue in the Security market is projected to reach US$6.9bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.47%, resulting in a projected market volume of US$9.9bn by 2028.
  • In the Security market, the number of active households is expected to amount to 83.6m users by 2028.
  • Household penetration will be 29.8% in 2024 and is expected to hit 60.8% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$173.40.
Region comparison

Analyst Opinion

The Security market in United States is experiencing steady growth due to increasing customer preferences for advanced security solutions and the rise in local special circumstances such as increasing crime rates and the need for enhanced security measures.

Customer preferences:
Customers in the United States are increasingly opting for advanced security solutions to protect their homes, businesses, and assets. This trend is driven by the growing awareness of the importance of security and the need for reliable and efficient security systems. Customers are looking for features such as remote monitoring, smart integration, and advanced analytics to ensure the safety and security of their premises. Additionally, the demand for cloud-based security solutions is also on the rise, as it offers flexibility, scalability, and ease of management.

Trends in the market:
One of the key trends in the Security market in United States is the adoption of artificial intelligence (AI) and machine learning (ML) technologies. AI and ML algorithms can analyze large amounts of data and identify patterns to detect potential threats and anomalies in real-time. This enables security systems to proactively respond to security breaches and minimize the risk of damage or loss. Furthermore, the integration of AI and ML with video surveillance systems allows for advanced video analytics, such as facial recognition and object detection, enhancing the overall effectiveness of security solutions. Another trend in the market is the increasing demand for integrated security solutions. Customers are seeking comprehensive security systems that can integrate various components, such as access control, video surveillance, intrusion detection, and fire detection, into a single platform. Integrated security solutions provide a centralized management system, allowing users to monitor and control multiple security devices from a single interface. This not only improves operational efficiency but also enhances the overall security of the premises.

Local special circumstances:
The United States has been experiencing an increase in crime rates, including burglaries, thefts, and cybercrimes. This has led to a greater emphasis on security measures, both for residential and commercial properties. Customers are investing in advanced security systems to protect their assets and deter potential criminals. Additionally, the need for enhanced security measures in public places, such as airports, train stations, and shopping malls, has also contributed to the growth of the Security market in United States.

Underlying macroeconomic factors:
The steady growth of the Security market in United States can be attributed to several underlying macroeconomic factors. Firstly, the strong economy and high disposable income levels in the United States have allowed customers to invest in advanced security solutions. Secondly, the increasing urbanization and population growth have created a greater need for security systems to protect the growing number of residential and commercial properties. Lastly, the advancements in technology and the availability of cost-effective security solutions have made it more accessible for customers to adopt security systems. In conclusion, the Security market in United States is growing due to increasing customer preferences for advanced security solutions, the adoption of AI and ML technologies, the demand for integrated security solutions, local special circumstances such as rising crime rates, and underlying macroeconomic factors such as a strong economy and technological advancements.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
Please wait


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)