Control & Connectivity - United States

  • United States
  • Revenue in the Control & Connectivity market is projected to reach US$10.3bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.71%, resulting in a projected market volume of US$15.0bn by 2028.
  • In the Control & Connectivity market, the number of active households is expected to amount to 115.1m users by 2028.
  • Household penetration will be 42.8% in 2024 and is expected to hit 83.7% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$181.00.
Region comparison

Analyst Opinion

The Control & Connectivity market in United States has been experiencing significant growth in recent years, driven by customer preferences for advanced technology and increasing demand for connected devices.

Customer preferences:
Customers in the United States have shown a strong preference for control and connectivity solutions that enhance their daily lives and provide convenience. With the rise of smart homes and the Internet of Things (IoT), there is a growing demand for products that allow users to remotely control and monitor their devices. This includes smart thermostats, security systems, lighting controls, and entertainment systems. Additionally, customers are increasingly seeking seamless connectivity between different devices and platforms, such as smartphones, tablets, and smart speakers.

Trends in the market:
One of the key trends in the Control & Connectivity market in United States is the integration of voice control technology. Voice assistants like Amazon Alexa and Google Assistant have gained widespread popularity, enabling users to control various devices through voice commands. This trend has led to the development of smart speakers and voice-enabled devices, which are becoming increasingly common in households across the country. Another trend in the market is the growing adoption of smart home automation systems. These systems offer a centralized control hub for various connected devices, allowing users to automate and customize their home settings. This includes controlling lighting, temperature, security systems, and entertainment devices through a single interface. The convenience and energy-saving benefits of smart home automation have contributed to its increasing popularity among consumers in the United States.

Local special circumstances:
The United States has a highly developed technology infrastructure and a large consumer market, which has created a favorable environment for the growth of the Control & Connectivity market. The country is home to several major technology companies that are driving innovation in this space, including Amazon, Google, Apple, and Microsoft. These companies have launched their own control and connectivity products, further fueling market growth. Additionally, the United States has a high rate of smartphone adoption, which has contributed to the demand for connected devices and control solutions.

Underlying macroeconomic factors:
The growth of the Control & Connectivity market in United States is also influenced by underlying macroeconomic factors. The country has a strong economy and high disposable income levels, which enable consumers to invest in advanced technology products. Additionally, the increasing awareness and concern for energy efficiency and sustainability have led to the adoption of control and connectivity solutions that help reduce energy consumption. The government has also implemented regulations and incentives to promote the use of energy-efficient devices, further driving market growth. In conclusion, the Control & Connectivity market in United States is experiencing significant growth due to customer preferences for advanced technology, the integration of voice control technology, and the adoption of smart home automation systems. The country's highly developed technology infrastructure, large consumer market, and favorable macroeconomic factors have also contributed to the market's expansion. As the demand for connected devices and control solutions continues to rise, the market is expected to witness further growth in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


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