Incontinence - United States

  • United States
  • The Incontinence market in the United States is projected to generate a revenue of US$4.06bn in 2023.
  • It is anticipated that the market will experience an annual growth rate of 4.76% (CAGR 2023-2027).
  • When compared globally, in the United States leads in terms of revenue generation, with US$4.06bn expected in 2023.
  • Considering the total population, the per person revenue in the Incontinence market is estimated to be US$12.06 in 2023.
  • The volume in the Incontinence market is forecasted to reach 0.41bn kg units by 2027.
  • In 2024, the segment is expected to exhibit a volume growth of 1.6%.
  • The average volume per person in the Incontinence market is projected to be 1.16kg units in 2023.
  • The United States has seen a rise in demand for eco-friendly incontinence products, reflecting a growing awareness of sustainability and environmental impact.

Key regions: South Korea, Worldwide, Indonesia, United Kingdom, United States

Region comparison


Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, consumer spending, and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.


  • Revenue
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Players
  • Key Market Indicators
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