The Cigarettes segment includes finished (filtered) Cigarettes that along with tobacco can contain additional flavourings or substitutes (e.g. coarsely ground cloves). Tobacco for rolling cigarettes is considered separately and is not included in this segment. Due to rising tobacco taxes and increased regulation efforts (such as advertising bans) the European cigarette market has shown a decrease in recent years. The five most important producers worldwide are the China National Tobacco Corporation, Philip Morris International (PMI), British American Tobacco (BAT), Japan Tobacco International (JTI) and Imperial Tobacco.