E-Cigarettes - United States

  • United States
  • In 2024, the revenue in the E-Cigarettes market in the United States is projected to reach a staggering US$8.8bn.
  • This market is anticipated to experience an annual growth rate of 5.83% from 2024 to 2029 (CAGR 2024-2029).
  • When compared globally, in the United States stands as the leading revenue generator in the E-Cigarettes market, accounting for US$8.8bn in 2024.
  • Looking at the per capita figures, in 2024, the E-Cigarettes market industry in the United States is estimated to generate approximately US$29.21 per person in revenue.
  • The United States is experiencing a rapid growth in the e-cigarette market, driven by a shift towards healthier alternatives to traditional tobacco products.

Key regions: Worldwide, Germany, Russia, China, Indonesia

Region comparison

Analyst Opinion

Often considered reduced-risk products, e-cigarettes have made up one of the most rapidly growing segments of tobacco products in the last decade. The E-Cigarettes market in North America is facing volatility and uncertainty due to a scandal concerning the popularity of these products amongst adolescents in the U.S., whereas the European market remains stable. The penetration rates of e-cigarettes remain low in the African, Asian, and South American market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on E-Cigarettes.

Modeling approach:

The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques, such as the S-curve function and exponential trend smoothing. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Sales Channels
  • Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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