Video Streaming (SVoD) - Worldwide

  • Worldwide
  • The projected revenue in the Video Streaming (SVoD) market) market for Worldwide is expected to reach US$108.50bn in 2024.
  • This indicates a promising growth potential for the market.
  • It is further projected that the revenue will experience a Compound Annual Growth Rate (CAGR) of 8.27% from 2024 to 2027, resulting in a market volume of US$137.70bn by 2027.
  • This demonstrates the increasing popularity and demand for video streaming services globally.
  • When comparing the revenue generated in different countries, in the United States stands out as the market leader.
  • In 2024, in the United States is projected to generate US$43,970.00m in revenue.
  • This highlights the significant contribution of the United States to the global Video Streaming (SVoD) market) market.
  • The average revenue per user (ARPU) in the Video Streaming (SVoD) market) market is expected to amount to US$76.58 in 2024.
  • This metric provides insights into the financial performance of video streaming platforms per user.
  • It signifies the value generated from each user in terms of revenue.
  • In terms of the number of users, it is projected that the Video Streaming (SVoD) market) market will have approximately 1.6bn users users by 2027.
  • This indicates a substantial growth in user base, reflecting the increasing adoption of video streaming services worldwide.
  • The user penetration rate, which measures the proportion of the population using video streaming services, is expected to be 18.3% in 2024 and is projected to reach 20.7% by 2027.
  • This signifies the potential for further market expansion and penetration in the coming years.
  • In the United States, the video streaming market is dominated by Netflix, with a wide range of original content and a large subscriber base.

Key regions: United Kingdom, South Korea, Germany, Asia, India

Region comparison

Analyst Opinion

While the growth of Video Streaming services like Netflix and Amazon Prime Video is not over, we assume that the adoption of such services will soon reach its peak, especially in developed countries. New offers such as Apple TV+ might attract new customers, but the general lack of willingness to pay in huge potential markets like China will cap the growth in this market on a global scale.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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