Online Dating - Australia

  • Australia
  • Revenue in the Online Dating market is projected to reach US$53.02m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.04%, resulting in a projected market volume of US$57.49m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 3.4m users by 2028.
  • User penetration will be 12.4% in 2024 and is expected to hit 12.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$16.09.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Region comparison

Analyst Opinion

The Online Dating market in Australia has seen significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences:
Customers in Australia are increasingly turning to online dating as a convenient and efficient way to meet potential partners. The busy and fast-paced nature of modern life has made it challenging for people to find the time and opportunity to meet new people in traditional ways. Online dating provides a solution to this problem, allowing individuals to connect with others from the comfort of their own homes and at their own convenience.

Trends in the market:
One of the key trends in the Australian online dating market is the rise of mobile dating apps. With the widespread use of smartphones and the increasing availability of mobile internet, more and more people are using dating apps to find love. These apps offer a convenient and user-friendly interface, making it easy for users to browse through potential matches and communicate with them. The popularity of mobile dating apps is expected to continue to grow in the coming years, as more people become comfortable with the idea of using their smartphones to find love. Another trend in the Australian online dating market is the increasing acceptance and normalization of online dating. In the past, there was a stigma attached to online dating, with many people viewing it as a last resort for those who couldn't find love in traditional ways. However, this perception has changed in recent years, with online dating becoming more mainstream and socially accepted. As a result, more people are willing to give online dating a try, further driving the growth of the market.

Local special circumstances:
Australia's unique geography and population distribution also play a role in the development of the online dating market. With a large land area and a relatively small population, it can be challenging for individuals in Australia to meet potential partners, especially in rural and remote areas. Online dating provides a solution to this problem by connecting people from different regions and allowing them to find love regardless of their location. This makes online dating particularly appealing to Australians living in regional and remote areas, contributing to the growth of the market.

Underlying macroeconomic factors:
The strong and stable economy in Australia has also contributed to the growth of the online dating market. With a high standard of living and disposable income, Australians have the financial means to invest in online dating services. Additionally, the high internet penetration rate in Australia ensures that a large portion of the population has access to online dating platforms. These factors create a favorable environment for the growth of the online dating market in Australia. In conclusion, the Online Dating market in Australia has experienced significant growth in recent years due to changing customer preferences, the rise of mobile dating apps, the increasing acceptance of online dating, Australia's unique geography, and the strong macroeconomic factors in the country. This trend is expected to continue in the coming years as more people embrace online dating as a convenient and effective way to find love.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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