Online Dating - Israel

  • Israel
  • Revenue in the Online Dating market is projected to reach US$6.82m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.76%, resulting in a projected market volume of US$7.03m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 430.8k users by 2028.
  • User penetration will be 4.7% in 2024 and is expected to hit 4.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$15.97.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Region comparison

Analyst Opinion

The Online Dating market in Israel has been steadily growing in recent years, driven by changing customer preferences and the increasing use of technology in everyday life.

Customer preferences:
In Israel, like in many other countries, there has been a significant shift in customer preferences when it comes to dating. Traditional methods of meeting potential partners, such as through friends or at social events, are no longer the only options. Many people are now turning to online dating platforms to expand their social circles and find romantic connections. The convenience and accessibility of these platforms have made them increasingly popular among Israelis of all ages.

Trends in the market:
One of the key trends in the Israeli online dating market is the rise of niche dating platforms. While mainstream dating apps and websites are still widely used, there has been a growing demand for platforms that cater to specific interests or communities. For example, there are now dating apps specifically designed for religious singles, LGBTQ+ individuals, and even farmers. These niche platforms provide a more targeted approach to dating, allowing users to find like-minded individuals with shared values or interests. Another trend in the Israeli online dating market is the integration of artificial intelligence (AI) and machine learning. Dating platforms are increasingly using AI algorithms to analyze user data and provide more accurate match suggestions. This technology can help users find compatible partners based on their preferences, behavior patterns, and even facial recognition. By leveraging AI, dating platforms are able to offer a more personalized and efficient dating experience.

Local special circumstances:
Israel is a small country with a relatively small population compared to other markets. This has led to the development of localized dating platforms that cater specifically to the Israeli market. These platforms often incorporate features and functionalities that are tailored to the unique needs and preferences of Israeli users. For example, some Israeli dating apps focus on connecting individuals who share a common language or cultural background, making it easier for them to form meaningful connections.

Underlying macroeconomic factors:
The growth of the online dating market in Israel can also be attributed to underlying macroeconomic factors. Israel has a high rate of internet penetration, with a large portion of the population having access to smartphones and the internet. This widespread connectivity has facilitated the adoption of online dating platforms, as people can easily access these services from their mobile devices. Additionally, Israel has a highly educated population with a strong emphasis on technology and innovation. This has created a favorable environment for the development of online dating platforms and the integration of advanced technologies such as AI. The presence of a thriving startup ecosystem in Israel has also contributed to the growth of the online dating market, as entrepreneurs and investors recognize the potential of this industry. In conclusion, the Online Dating market in Israel is experiencing steady growth due to changing customer preferences, the rise of niche platforms, the integration of AI technology, local special circumstances, and underlying macroeconomic factors. As more Israelis embrace online dating as a viable option for finding love and companionship, the market is expected to continue expanding in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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