Dating Services - Romania

  • Romania
  • Revenue in the Dating Services market is projected to reach US$7.91m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.06%, resulting in a projected market volume of US$7.93m by 2028.
  • The Matchmaking market has a projected market volume of US$3.85m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$2,547.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$10.11 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 789.3k users by 2028.
  • User penetration in the Dating Services market will be at 4.2% in 2024.

Key regions: Europe, India, Brazil, Asia, Germany

Region comparison

Analyst Opinion

The Dating Services market in Romania has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences:
In Romania, as in many other countries, there has been a shift in customer preferences towards online dating services. This can be attributed to several factors, including the convenience and accessibility of online platforms, the ability to connect with a larger pool of potential partners, and the increasing acceptance of online dating as a legitimate way to meet new people. Additionally, the younger generation in Romania, who are more tech-savvy and open-minded, are particularly drawn to online dating services.

Trends in the market:
One of the key trends in the Dating Services market in Romania is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious dating, LGBTQ+ dating, or dating for professionals. This trend reflects the growing demand for more specialized dating services that cater to the unique needs and preferences of different customer segments. Another trend in the market is the increasing use of mobile dating apps. With the widespread adoption of smartphones and the availability of high-speed internet, more people in Romania are using mobile dating apps to find potential partners. These apps offer a convenient and easy-to-use platform for users to connect with others and arrange dates.

Local special circumstances:
Romania has a relatively young population, with a large proportion of the population being under the age of 40. This demographic factor contributes to the growth of the Dating Services market, as younger people are more likely to be active users of online dating platforms. Furthermore, Romania has a high rate of internet penetration, with a large percentage of the population having access to the internet. This widespread internet usage provides a fertile ground for the growth of online dating services, as it allows for easy access to online platforms and communication with potential partners.

Underlying macroeconomic factors:
The growing Dating Services market in Romania is also influenced by underlying macroeconomic factors. As the economy continues to grow and people become more financially stable, they are more willing to invest in dating services to find meaningful relationships. Additionally, as more women enter the workforce and become financially independent, they are increasingly seeking out dating services to meet potential partners. In conclusion, the Dating Services market in Romania is experiencing significant growth due to changing customer preferences, including a shift towards online dating services and the increasing use of mobile dating apps. The rise of niche dating platforms and the country's young population and high internet penetration rate are also contributing to the growth of the market. Furthermore, underlying macroeconomic factors, such as the growing economy and increasing financial stability, are driving people to invest in dating services to find meaningful relationships.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


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  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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