Event Tickets - South America

  • South America
  • Revenue in the Event Tickets market is projected to reach US$1,816.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.68%, resulting in a projected market volume of US$2,019.00m by 2028.
  • The Sport Events market has a projected market volume of US$1,004.00m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$36,260.00m in 2024).
  • The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$54.65 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 34.8m users by 2028.
  • User penetration in the Event Tickets market will be at 8.0% in 2024.

Key regions: Germany, India, China, Europe, Japan

Region comparison

Analyst Opinion

The Event Tickets market in South America has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in South America have played a crucial role in driving the growth of the Event Tickets market. The region has a vibrant cultural scene, with a strong emphasis on music, sports, and entertainment. As a result, there is a high demand for tickets to concerts, festivals, sporting events, and other live performances. South American consumers are willing to spend their disposable income on these experiences, leading to a thriving market for event tickets. In terms of trends in the market, there has been a shift towards online ticket sales in South America. With the increasing penetration of smartphones and internet access, consumers are now more inclined to purchase tickets online rather than through traditional channels. This trend has been further accelerated by the COVID-19 pandemic, which has forced many event organizers to adopt digital ticketing solutions. Online ticket sales platforms provide convenience and accessibility to consumers, allowing them to browse and purchase tickets from the comfort of their own homes. Local special circumstances also contribute to the growth of the Event Tickets market in South America. The region is known for its passionate fan base, particularly when it comes to sports. Football, in particular, is a major driver of ticket sales in countries like Brazil and Argentina. The fervor and loyalty of South American sports fans create a strong demand for tickets to matches and tournaments, boosting the overall market. Underlying macroeconomic factors have also played a role in the development of the Event Tickets market in South America. As the middle class continues to expand in the region, more individuals have the financial means to attend events and purchase tickets. Rising disposable incomes and increased consumer spending contribute to the growth of the market. Additionally, the growing tourism industry in South America attracts visitors from around the world, who often seek out unique cultural experiences, including attending local events and performances. In conclusion, the Event Tickets market in South America is experiencing significant growth due to customer preferences, online ticket sales trends, local special circumstances, and underlying macroeconomic factors. The region's vibrant cultural scene, passionate sports fans, and expanding middle class contribute to the strong demand for event tickets. As technology continues to advance and consumer behavior evolves, the market is expected to further expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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