Casual Dating - South America

  • South America
  • Revenue in the Casual Dating market is projected to reach US$34.51m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.11%, resulting in a projected market volume of US$34.66m by 2028.
  • In the Casual Dating market, the number of users is expected to amount to 12.6m users by 2028.
  • User penetration will be 2.7% in 2024 and is expected to hit 3.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$3.12.
  • In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
  • With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Region comparison

Analyst Opinion

The Casual Dating market in South America is experiencing significant growth and development.

Customer preferences:
Customers in South America are increasingly embracing the concept of casual dating, seeking relationships that are less serious and more focused on fun and companionship. This shift in customer preferences can be attributed to a variety of factors, including changing societal norms, increased urbanization, and the influence of Western culture.

Trends in the market:
One of the key trends in the Casual Dating market in South America is the rise of online dating platforms. These platforms provide a convenient and accessible way for individuals to connect with potential partners, offering a wide range of options and features to cater to different preferences. Additionally, the use of mobile dating apps has become increasingly popular, allowing users to search for matches and communicate with potential partners on the go. Another trend in the market is the growing acceptance of casual dating among older demographics. In the past, casual dating was primarily associated with younger individuals, but now older adults are also embracing this trend. This can be attributed to factors such as longer life expectancy, increased divorce rates, and a desire for companionship without the commitment of a traditional relationship.

Local special circumstances:
South America is a diverse region with unique cultural norms and values, which can influence the Casual Dating market. For example, in countries like Brazil and Argentina, where there is a strong emphasis on physical appearance and attractiveness, there is a higher demand for dating platforms that focus on connecting individuals based on their looks. On the other hand, in countries like Colombia and Peru, where family values and traditional gender roles are important, there may be a preference for dating platforms that prioritize compatibility and long-term commitment.

Underlying macroeconomic factors:
The development of the Casual Dating market in South America is also influenced by underlying macroeconomic factors. For instance, as the region's economies continue to grow and urbanization rates increase, more people are moving to cities and leading busy lifestyles. This has led to a greater demand for online dating platforms that provide a convenient way to meet new people and form connections. Additionally, the increasing penetration of smartphones and internet access has made it easier for individuals to access and use dating apps, further fueling the growth of the market. In conclusion, the Casual Dating market in South America is experiencing growth and development due to changing customer preferences, the rise of online dating platforms, the acceptance of casual dating among older demographics, local cultural norms, and underlying macroeconomic factors. This trend is likely to continue as more people in the region embrace the concept of casual dating and seek ways to connect with others in a fun and convenient manner.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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