Online Gambling - South America

  • South America
  • Revenue in the Online Gambling market is projected to reach US$5.10bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.05%, resulting in a projected market volume of US$8.04bn by 2028.
  • The Online Sports Betting market has a projected market volume of US$2.29bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$23,030.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$582.60 in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 10.4m users by 2028.
  • User penetration in the Online Gambling market will be at 2.1% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Region comparison

Analyst Opinion

The Online Gambling market in South America has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in South America have shifted towards online gambling due to several reasons. Firstly, the convenience and accessibility of online gambling platforms have made it easier for customers to participate in various forms of gambling. With just a few clicks, customers can access a wide range of games and betting options from the comfort of their own homes. Additionally, the increasing popularity of mobile devices has further facilitated the growth of online gambling, as customers can now play on-the-go. Trends in the market have also played a crucial role in the development of the Online Gambling market in South America. One notable trend is the increasing adoption of online sports betting. As sports events and competitions gain more attention in the region, customers are increasingly placing bets on their favorite teams and players. This trend has been further fueled by the legalization and regulation of online gambling in several South American countries, which has created a more favorable environment for operators and customers alike. Local special circumstances have also contributed to the growth of the Online Gambling market in South America. For instance, the region has a large population of young adults who are tech-savvy and more open to trying new forms of entertainment. This demographic is more likely to engage in online gambling activities, leading to increased demand for online gambling platforms. Furthermore, the South American market has traditionally been dominated by land-based casinos, but the rise of online gambling has provided an alternative form of entertainment for customers. Underlying macroeconomic factors have also played a role in the development of the Online Gambling market in South America. Economic growth in the region has led to an increase in disposable income, allowing customers to spend more on leisure activities such as online gambling. Additionally, the growing middle class in South America has created a larger customer base for online gambling operators. As more people have access to the internet and disposable income, the demand for online gambling services has increased. In conclusion, the Online Gambling market in South America has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling platforms, the increasing adoption of online sports betting, the tech-savvy and open-minded demographics, and the economic growth in the region have all contributed to the development of the market. As these factors continue to evolve, it is expected that the Online Gambling market in South America will continue to expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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