Sport Events - South America

  • South America
  • Revenue in the Sport Events market is projected to reach US$1.00bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.64%, resulting in a projected market volume of US$1.11bn by 2028.
  • In the Sport Events market, the number of users is expected to amount to 16.2m users by 2028.
  • User penetration will be 3.8% in 2024 and is expected to hit 3.8% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$63.59.
  • In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Region comparison

Analyst Opinion

The Sport Events market in South America is experiencing significant growth and development in recent years.

Customer preferences:
Customers in South America have shown a growing interest in sports events, with a particular focus on football (soccer). Football is deeply ingrained in the culture of many South American countries, and the passion for the sport is evident in the high attendance and viewership numbers for football matches. Additionally, there is a growing interest in other sports such as basketball, volleyball, and tennis, which are also gaining popularity among the South American population.

Trends in the market:
One of the key trends in the Sport Events market in South America is the increasing number of international tournaments and competitions being hosted in the region. South America has a rich sporting heritage and is home to some of the most renowned football clubs and national teams in the world. As a result, there is a growing demand for hosting international sporting events such as the Copa America and the FIFA World Cup. These events not only attract local fans but also draw a significant number of international tourists, boosting the local economy and promoting tourism in the region. Another trend in the market is the emergence of sports tourism. South America's diverse landscapes and natural beauty make it an attractive destination for sports enthusiasts. Adventure sports such as hiking, mountain biking, and water sports are gaining popularity, and tourists are increasingly combining their love for sports with their travel experiences. This trend has led to the development of sports-focused travel agencies and tour operators, offering customized packages for sports enthusiasts visiting South America.

Local special circumstances:
South America has a unique sporting culture that sets it apart from other regions. The passion for sports, particularly football, runs deep in the veins of the South American population. This love for the game has translated into a strong fan base and high attendance at local matches. The local special circumstances also include the presence of world-class stadiums and sporting facilities that attract both local and international events.

Underlying macroeconomic factors:
The growing Sport Events market in South America can be attributed to several underlying macroeconomic factors. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and higher spending on leisure activities. This economic stability has also encouraged investment in sports infrastructure, including the construction and renovation of stadiums and training facilities. In conclusion, the Sport Events market in South America is witnessing significant growth and development due to customer preferences for sports events, the emergence of international tournaments, the rise of sports tourism, the unique sporting culture, and the underlying macroeconomic factors. With the passion for sports deeply rooted in the South American culture and the region's economic stability, the market is expected to continue to thrive in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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