Market Insights Digital eServices Event Tickets

Sport Events - Turkey

Turkey

Revenue in the Sport Events market is projected to reach US$268.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.23%, resulting in a projected market volume of US$292.70m by 2028.
In the Sport Events market, the number of users is expected to amount to 4.2m users by 2028.
User penetration will be 4.9% in 2024 and is expected to hit 4.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$63.83.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Market

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Currency

Analyst Opinion

The Sport Events market in Turkey has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the development of the Sport Events market in Turkey is the increasing demand for live sports experiences. Turkish consumers have shown a growing interest in attending sporting events, both domestic and international, as a form of entertainment and leisure activity. This trend can be attributed to the passion for sports that is deeply ingrained in Turkish culture, as well as the desire to be part of the excitement and energy of live sporting events.

Trends in the market: The Sport Events market in Turkey has witnessed a surge in the number and variety of sports events being organized. This includes not only traditional sports such as football, basketball, and volleyball, but also niche sports like e-sports and extreme sports. The diversification of sports events caters to the evolving preferences of Turkish consumers, who are increasingly seeking unique and immersive experiences. Another notable trend in the Sport Events market in Turkey is the increasing popularity of international sports events. Turkey has been successful in attracting major sporting events, such as the UEFA Champions League final and the FIBA Basketball World Cup. These events not only generate significant revenue for the country, but also contribute to its image as a sports tourism destination. The influx of international visitors for these events further boosts the local economy and creates opportunities for local businesses.

Local special circumstances: Turkey's strategic location between Europe and Asia makes it an ideal destination for hosting international sports events. The country's modern infrastructure, including state-of-the-art stadiums and sports facilities, has played a crucial role in attracting both domestic and international sporting events. Additionally, the Turkish government has been actively promoting sports tourism, investing in the development of sports infrastructure and offering incentives to event organizers.

Underlying macroeconomic factors: The growth of the Sport Events market in Turkey can also be attributed to the country's strong economic performance. Turkey has experienced steady economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. As a result, more individuals are able to afford tickets to sports events and are willing to spend on related merchandise and services. Furthermore, the rise of digital platforms and social media has had a significant impact on the Sport Events market in Turkey. These platforms have made it easier for sports fans to access information about upcoming events, purchase tickets online, and engage with other fans. The widespread use of social media has also created new marketing opportunities for event organizers, allowing them to reach a larger audience and generate buzz around their events. In conclusion, the Sport Events market in Turkey is experiencing growth due to the increasing demand for live sports experiences, the diversification of sports events, the popularity of international events, the country's strategic location and modern infrastructure, as well as the strong macroeconomic factors and the influence of digital platforms and social media. These factors are driving the development of the Sport Events market in Turkey and creating opportunities for both event organizers and businesses in the sports industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.