Online University Education - Turkey

  • Turkey
  • Revenue in the Online University Education market is projected to reach US$61.40m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 14.82%, resulting in a projected market volume of US$106.70m by 2028.
  • In the Online University Education market, the number of users is expected to amount to 1.2m users by 2028.
  • User penetration will be 0.8% in 2024 and is expected to hit 1.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$84.17.
  • In global comparison, most revenue will be generated in the United States (US$82.30bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Region comparison

Analyst Opinion

The Online University Education market in Turkey has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for this growth is the increasing demand for flexible and accessible education options. Many individuals in Turkey are seeking higher education qualifications to improve their career prospects, but are unable to attend traditional universities due to work or family commitments. Online university education provides a convenient solution, allowing students to study at their own pace and from the comfort of their own homes. Additionally, the COVID-19 pandemic has further accelerated the adoption of online education, as it has forced many educational institutions to shift their courses online.

Trends in the market:
In recent years, there has been a rise in the number of online universities and educational platforms offering accredited degree programs in Turkey. These institutions offer a wide range of courses and degrees, allowing students to choose the program that best suits their needs and interests. Furthermore, many online universities have partnerships with traditional universities, providing students with the opportunity to earn a degree from a reputable institution.

Local special circumstances:
Turkey has a large young population, with a high percentage of individuals seeking higher education qualifications. However, the country's traditional university system is unable to accommodate the growing demand. Online university education provides a solution to this problem, allowing more individuals to access higher education and improve their job prospects.

Underlying macroeconomic factors:
Turkey's economy has been growing steadily in recent years, with a focus on technology and innovation. This has created a demand for highly skilled professionals, and individuals are increasingly turning to online university education to acquire the necessary qualifications. Additionally, the government has recognized the importance of online education and has implemented policies to support its growth. In conclusion, the Online University Education market in Turkey is experiencing significant growth due to increasing customer preferences for flexible and accessible education options. The rise of online universities and educational platforms, as well as the country's young population and growing economy, are driving this trend. As a result, the market is expected to continue to expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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