Professional Certificates - Turkey

  • Turkey
  • Revenue in the Professional Certificates market is projected to reach US$17.25m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.34%, resulting in a projected market volume of US$21.24m by 2028.
  • In the Professional Certificates market, the number of users is expected to amount to 1.5m users by 2028.
  • User penetration will be 1.3% in 2024 and is expected to hit 1.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$15.52.
  • In global comparison, most revenue will be generated in the United States (US$1,956.00m in 2024).
  • With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

Region comparison

Analyst Opinion

The Professional Certificates market in Turkey is experiencing significant growth and development.

Customer preferences:
One of the main reasons for the growth of the Professional Certificates market in Turkey is the increasing demand for specialized skills and qualifications. As the job market becomes more competitive, individuals are seeking ways to differentiate themselves and enhance their employability. Professional certificates offer a way for individuals to acquire specific skills and knowledge in a shorter amount of time compared to traditional degree programs. Additionally, many employers in Turkey are placing a greater emphasis on professional certificates as a way to assess candidates' skills and qualifications.

Trends in the market:
One trend in the Professional Certificates market in Turkey is the increasing popularity of online and remote learning options. With the advancement of technology and the widespread availability of internet access, individuals can now access professional certificate programs from anywhere and at any time. This flexibility appeals to individuals who are already working or have other commitments, as it allows them to study at their own pace and convenience. Another trend in the market is the growing number of partnerships between educational institutions and industry organizations. These partnerships help to ensure that the professional certificate programs are aligned with industry needs and standards. By collaborating with industry experts, educational institutions can offer programs that are relevant and up-to-date, providing individuals with the skills and knowledge that are in high demand in the job market.

Local special circumstances:
Turkey has a young and dynamic population, with a large number of individuals entering the job market each year. This creates a strong demand for professional certificates, as individuals seek to gain a competitive edge and improve their career prospects. Additionally, Turkey has a rapidly growing economy, with various industries experiencing significant growth. This creates a need for professionals with specialized skills and knowledge, further driving the demand for professional certificates.

Underlying macroeconomic factors:
The Turkish government has recognized the importance of investing in human capital and has implemented various initiatives to support the development of the Professional Certificates market. These initiatives include providing financial incentives for individuals to pursue professional certificates, as well as offering subsidies to educational institutions to develop and expand their certificate programs. These efforts have helped to create a favorable environment for the growth of the Professional Certificates market in Turkey. In conclusion, the Professional Certificates market in Turkey is experiencing significant growth and development due to the increasing demand for specialized skills and qualifications, the popularity of online and remote learning options, partnerships between educational institutions and industry organizations, the young and dynamic population, the rapidly growing economy, and the government's support and initiatives.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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