Online Dating - Turkey

  • Turkey
  • Revenue in the Online Dating market is projected to reach US$8.35m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -6.14%, resulting in a projected market volume of US$6.48m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 11.4m users by 2028.
  • User penetration will be 11.0% in 2024 and is expected to hit 13.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.88.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

 
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Analyst Opinion

The Online Dating market in Turkey has been experiencing significant growth in recent years.

Customer preferences:
Turkish consumers have shown a growing interest in online dating platforms, seeking to connect with potential partners in a convenient and efficient manner. This shift in preference can be attributed to several factors. Firstly, the increasing urbanization and busy lifestyles of Turkish individuals have made it more challenging to meet new people organically. Online dating platforms provide a solution by offering a wide pool of potential partners and the ability to connect with them from the comfort of one's home. Additionally, the younger generation in Turkey is more open-minded and tech-savvy, making them more receptive to the idea of online dating.

Trends in the market:
One of the key trends in the Turkish online dating market is the rise of mobile dating applications. With the widespread adoption of smartphones and the availability of affordable data plans, more and more Turkish individuals are using mobile apps to find potential partners. These apps offer a user-friendly interface, location-based matching, and instant messaging features, making it easier for users to connect with others. This trend is expected to continue as smartphone penetration in Turkey continues to grow. Another trend in the market is the increasing popularity of niche dating platforms. While mainstream dating apps still dominate the market, there has been a rise in specialized platforms catering to specific interests or communities. For example, there are dating apps specifically designed for religious individuals, LGBTQ+ community, and even pet lovers. These niche platforms provide a more tailored experience for users, allowing them to find like-minded individuals with similar interests or backgrounds.

Local special circumstances:
Turkey is a country with a rich cultural heritage and traditional values. This has influenced the online dating market in several ways. For instance, there is a preference for platforms that prioritize privacy and security. Turkish individuals are often cautious about sharing personal information online, especially when it comes to dating. Therefore, online dating platforms that offer robust security measures and allow users to control their privacy settings are more likely to gain traction in the Turkish market.

Underlying macroeconomic factors:
The growing Turkish economy has played a role in the development of the online dating market. As the country experiences economic growth, there is an increase in disposable income, which allows individuals to spend more on leisure activities, including online dating. Furthermore, the rising internet penetration rate in Turkey has made online dating more accessible to a larger portion of the population. As more people gain access to the internet, the potential user base for online dating platforms expands, driving market growth. In conclusion, the Online Dating market in Turkey is witnessing significant growth due to changing customer preferences, such as the need for convenience and the rise of mobile dating applications. Niche platforms and a preference for privacy and security also contribute to the market's development. The underlying macroeconomic factors, including economic growth and increasing internet penetration, further support the expansion of the online dating market in Turkey.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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