The Online Dating market is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Apps and portals to flirt, chat or fall in love
Apps and portals that create matches based on users location (e.g. Tinder)
Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)
Niche dating, such as portals or apps for vegetarians
Casual Dating for the search for non-committal sex
The Online Dating market in Turkey has been experiencing significant growth in recent years.
Customer preferences: Turkish consumers have shown a growing interest in online dating platforms, seeking to connect with potential partners in a convenient and efficient manner. This shift in preference can be attributed to several factors. Firstly, the increasing urbanization and busy lifestyles of Turkish individuals have made it more challenging to meet new people organically. Online dating platforms provide a solution by offering a wide pool of potential partners and the ability to connect with them from the comfort of one's home. Additionally, the younger generation in Turkey is more open-minded and tech-savvy, making them more receptive to the idea of online dating.
Trends in the market: One of the key trends in the Turkish online dating market is the rise of mobile dating applications. With the widespread adoption of smartphones and the availability of affordable data plans, more and more Turkish individuals are using mobile apps to find potential partners. These apps offer a user-friendly interface, location-based matching, and instant messaging features, making it easier for users to connect with others. This trend is expected to continue as smartphone penetration in Turkey continues to grow. Another trend in the market is the increasing popularity of niche dating platforms. While mainstream dating apps still dominate the market, there has been a rise in specialized platforms catering to specific interests or communities. For example, there are dating apps specifically designed for religious individuals, LGBTQ+ community, and even pet lovers. These niche platforms provide a more tailored experience for users, allowing them to find like-minded individuals with similar interests or backgrounds.
Local special circumstances: Turkey is a country with a rich cultural heritage and traditional values. This has influenced the online dating market in several ways. For instance, there is a preference for platforms that prioritize privacy and security. Turkish individuals are often cautious about sharing personal information online, especially when it comes to dating. Therefore, online dating platforms that offer robust security measures and allow users to control their privacy settings are more likely to gain traction in the Turkish market.
Underlying macroeconomic factors: The growing Turkish economy has played a role in the development of the online dating market. As the country experiences economic growth, there is an increase in disposable income, which allows individuals to spend more on leisure activities, including online dating. Furthermore, the rising internet penetration rate in Turkey has made online dating more accessible to a larger portion of the population. As more people gain access to the internet, the potential user base for online dating platforms expands, driving market growth. In conclusion, the Online Dating market in Turkey is witnessing significant growth due to changing customer preferences, such as the need for convenience and the rise of mobile dating applications. Niche platforms and a preference for privacy and security also contribute to the market's development. The underlying macroeconomic factors, including economic growth and increasing internet penetration, further support the expansion of the online dating market in Turkey.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.