Event Tickets - Turkey

  • Turkey
  • Revenue in the Event Tickets market is projected to reach US$610.20m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.15%, resulting in a projected market volume of US$664.50m by 2028.
  • The Sport Events market has a projected market volume of US$268.00m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$36,260.00m in 2024).
  • The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$58.82 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 10.6m users by 2028.
  • User penetration in the Event Tickets market will be at 12.0% in 2024.

Key regions: Germany, India, China, Europe, Japan

 
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Analyst Opinion

The Event Tickets market in Turkey has been experiencing significant growth in recent years.

Customer preferences:
Customers in Turkey have shown a strong preference for attending live events, such as concerts, sports matches, and theater performances. This is evidenced by the increasing demand for event tickets across the country. Turkish consumers value the experience of being present at live events and enjoy the atmosphere and excitement that these events offer.

Trends in the market:
One of the key trends in the Event Tickets market in Turkey is the growing popularity of international artists and performers. Turkish consumers have shown a strong interest in attending concerts and shows by international artists, leading to a surge in demand for tickets to these events. This trend is fueled by the increasing globalization and accessibility of entertainment, allowing Turkish consumers to easily access and experience international acts. Another trend in the market is the rise of digital ticketing platforms. Turkish consumers are increasingly using online platforms to purchase event tickets, as it offers convenience and a wide range of options. Online ticketing platforms provide customers with the ability to compare prices, choose preferred seating options, and receive instant confirmation of their ticket purchase. This trend is in line with the overall shift towards digitalization in various industries, including the entertainment sector.

Local special circumstances:
One of the unique aspects of the Event Tickets market in Turkey is the rich cultural heritage and diverse range of events available. Turkey is known for its vibrant music scene, with a wide variety of genres and artists catering to different tastes. In addition, the country has a strong sports culture, with football being particularly popular. These factors contribute to the high demand for event tickets in Turkey, as consumers are eager to experience the local cultural and sporting events.

Underlying macroeconomic factors:
The growth of the Event Tickets market in Turkey can also be attributed to the country's positive macroeconomic factors. Turkey has experienced steady economic growth in recent years, leading to an increase in disposable income among consumers. This has resulted in higher spending on entertainment and leisure activities, including attending live events. Additionally, the country has seen a rise in tourism, with an increasing number of international visitors attending events in Turkey. This influx of tourists further contributes to the demand for event tickets in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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