Dating Services - Japan | Statista Market Forecast

Revenue in the Dating Services segment is projected to reach US$392.70m in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 3.39%, resulting in a projected market volume of US$448.70m by 2027.
The market's largest segment is Matchmaking with a projected market volume of US$294.90m in 2023.
In global comparison, most revenue will be generated in the United States (US$2,477.00m in 2023).
The average revenue per user (ARPU) in the Dating Services segment is projected to amount to US$32.95 in 2023.
In the Dating Services segment, the number of users is expected to amount to 12.85m users by 2027.
User penetration in the Dating Services segment will be at 9.5% in 2023.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts or sexual partners. Both dating portals and apps are incorporated into the examination.

The Matchmaking market segment contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contacting and easy flirting among its members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

in-scope

Matchmaking for the search for life partners
Online Dating for easy flirting and chatting
Casual Dating for the search for non-committal sex

out-of-scope

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

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