Market Insights Digital eServices Online Education

Professional Certificates - New Zealand

New Zealand

Revenue in the Professional Certificates market is projected to reach US$12.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.54%, resulting in a projected market volume of US$15.69m by 2028.
In the Professional Certificates market, the number of users is expected to amount to 110.4k users by 2028.
User penetration will be 1.8% in 2024 and is expected to hit 2.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$140.00.
In global comparison, most revenue will be generated in the United States (US$1,956.00m in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

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Analyst Opinion

The Professional Certificates market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the Professional Certificates market in New Zealand is the increasing demand for specialized skills and knowledge. As the job market becomes more competitive, individuals are seeking ways to differentiate themselves and enhance their employability. Professional Certificates offer a targeted and efficient way for individuals to acquire specific skills that are in demand by employers.

Trends in the market: One noticeable trend in the Professional Certificates market in New Zealand is the increasing popularity of online and remote learning options. With advancements in technology and the widespread availability of high-speed internet, more individuals are opting for online courses to earn their Professional Certificates. This trend is driven by the convenience and flexibility that online learning offers, allowing individuals to study at their own pace and from the comfort of their own homes. Another trend in the market is the growing emphasis on practical, hands-on learning experiences. Many Professional Certificates programs in New Zealand now incorporate real-world projects and case studies, providing students with the opportunity to apply their knowledge in a practical setting. This trend is driven by the recognition that employers value practical skills and experience, and that individuals who can demonstrate their ability to apply their knowledge are more likely to succeed in the job market.

Local special circumstances: New Zealand's strong focus on vocational education and training also contributes to the growth of the Professional Certificates market. The country has a well-established system of vocational education and training, with a wide range of institutions offering Professional Certificates programs. This emphasis on vocational education reflects the country's commitment to equipping individuals with the skills they need to succeed in the workforce.

Underlying macroeconomic factors: The growth of the Professional Certificates market in New Zealand is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has created a demand for skilled workers. As businesses expand and new industries emerge, there is a need for individuals with specialized skills and knowledge. The Professional Certificates market in New Zealand has responded to this demand by offering programs in a wide range of fields, including technology, healthcare, business, and more. Additionally, the government has implemented policies to support the growth of the education sector, including initiatives to increase access to vocational education and training. These factors have contributed to the overall growth and development of the Professional Certificates market in New Zealand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.