Market Insights Digital eServices Dating Services

Online Dating - New Zealand

New Zealand

Revenue in the Online Dating market is projected to reach US$2.97m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.56%, resulting in a projected market volume of US$3.16m by 2028.
In the Online Dating market, the number of users is expected to amount to 372.2k users by 2028.
User penetration will be 6.7% in 2024 and is expected to hit 7.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$8.96.
In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Online Dating market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: New Zealanders are increasingly turning to online dating as a way to meet potential partners. This is due to a variety of factors, including the convenience and accessibility of online dating platforms, the increasing acceptance and normalization of online dating in society, and the desire for a wider pool of potential partners. Online dating allows individuals to connect with others who share similar interests and values, and provides a platform for meeting people outside of their immediate social circles.

Trends in the market: One of the key trends in the online dating market in New Zealand is the rise of mobile dating apps. These apps provide a convenient and user-friendly way for people to connect with others on the go. They offer features such as location-based matching, which allows users to find potential matches in their vicinity, and instant messaging, which facilitates communication between users. The popularity of mobile dating apps has been driven by the increasing use of smartphones and the growing preference for mobile-based interactions. Another trend in the market is the increasing focus on niche dating sites. These sites cater to specific interests or demographics, such as religious affiliations, specific hobbies, or age groups. Niche dating sites allow individuals to find like-minded partners who share their passions or values, and provide a more targeted approach to online dating. This trend reflects the desire for more personalized and tailored online dating experiences.

Local special circumstances: New Zealand has a relatively small population compared to other countries, which can make it challenging to find compatible partners, particularly in more rural areas. Online dating provides a solution to this challenge by expanding the pool of potential partners beyond geographical limitations. It allows individuals to connect with others from different parts of the country, increasing the likelihood of finding a compatible match.

Underlying macroeconomic factors: The growth of the online dating market in New Zealand is also influenced by broader macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to increased disposable income and a higher standard of living. This has created a more affluent consumer base that is willing to spend money on online dating services. Additionally, the high internet penetration rate in New Zealand, coupled with the widespread use of smartphones, has created a conducive environment for the growth of the online dating market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.