Online Gambling - Italy

  • Italy
  • In 2024, the revenue in the Online Gambling market in Italy is forecasted to reach US$3.21bn.
  • This market is expected to exhibit a compound annual growth rate (CAGR) of 5.85% from 2024 to 2028, resulting in a projected market volume of US$4.03bn by 2028.
  • Specifically, the Online Casinos market is projected to have a market volume of US$1.71bn in 2024.
  • Comparatively, in the United States is anticipated to generate the highest revenue in the global market, amounting to US$23,030.00m in 2024.
  • Furthermore, the average revenue per user (ARPU) in the Online Gambling market in Italy is projected to be US$1.04k in 2024.
  • The number of users in this market is expected to reach 3.6m users by 2028.
  • As for user penetration, it is estimated to be 5.1% in 2024.
  • Italy's online gambling market has seen a surge in popularity, with a growing number of Italians embracing the convenience and accessibility of virtual casinos.

Key regions: United States, Asia, Japan, Germany, South Korea

Region comparison

Analyst Opinion

The Online Gambling market in Italy has experienced significant growth in recent years, driven by changing customer preferences and favorable local special circumstances. Italians have shown a growing interest in online gambling, leading to an increase in the number of online gambling platforms and the amount of money spent on these platforms.

Customer preferences:
Italian customers have shown a preference for online gambling due to its convenience and accessibility. The ability to gamble from the comfort of their own homes or on the go through mobile devices has made online gambling a popular choice. Additionally, the wide variety of games and betting options available online has attracted a diverse range of customers.

Trends in the market:
One of the key trends in the Italian online gambling market is the growth of sports betting. Italians have a strong passion for sports, particularly football, and this has translated into a high demand for sports betting. Online gambling platforms have capitalized on this trend by offering a wide range of sports betting options, including live betting and virtual sports. Another trend in the market is the increasing popularity of online casino games. Italians enjoy playing traditional casino games such as blackjack, roulette, and slot machines, and online platforms have made these games easily accessible. The availability of live dealer games, where players can interact with a real dealer through a video stream, has further enhanced the online casino experience.

Local special circumstances:
Italy has a well-regulated online gambling market, which has contributed to its growth. The country has implemented strict licensing requirements and regulations to ensure the integrity and fairness of online gambling operations. This has created a sense of trust among customers and has attracted reputable international gambling operators to enter the Italian market. Furthermore, Italy has a strong tradition of gambling, with a long history of land-based casinos and betting shops. This cultural acceptance of gambling has translated into a willingness to try online gambling platforms.

Underlying macroeconomic factors:
The growing online gambling market in Italy is also influenced by underlying macroeconomic factors. The country has a relatively high internet penetration rate, with a large percentage of the population having access to the internet. This has created a large potential customer base for online gambling platforms. Additionally, Italy has a stable economy, which has allowed consumers to have disposable income to spend on leisure activities such as online gambling. The availability of secure online payment methods has also facilitated the growth of the market, as customers feel confident in making financial transactions online. In conclusion, the Online Gambling market in Italy has experienced significant growth due to changing customer preferences, such as the convenience and accessibility of online gambling, as well as favorable local special circumstances, including a well-regulated market and a cultural acceptance of gambling. The underlying macroeconomic factors, such as high internet penetration and a stable economy, have also contributed to the market's development.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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