Event Tickets - Italy

  • Italy
  • Revenue in the Event Tickets market is projected to reach US$1,435.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.21%, resulting in a projected market volume of US$1,566.00m by 2028.
  • The Sport Events market has a projected market volume of US$719.30m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$36,260.00m in 2024).
  • The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$144.60 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 10.3m users by 2028.
  • User penetration in the Event Tickets market will be at 16.5% in 2024.

Key regions: Germany, India, China, Europe, Japan

Region comparison

Analyst Opinion

The Event Tickets market in Italy has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Event Tickets market in Italy have shifted towards unique and immersive experiences. Customers are increasingly seeking out events that offer more than just entertainment, such as interactive exhibits, live performances, and experiential activities. This shift in preferences has led to the rise of events like immersive theater productions, escape rooms, and pop-up experiences. Customers are also looking for convenience and ease of booking, with online ticketing platforms becoming increasingly popular. One of the key trends in the Event Tickets market in Italy is the growing popularity of music festivals. Italy has seen a significant increase in the number of music festivals in recent years, catering to a wide range of musical genres and attracting both local and international artists. This trend is driven by the desire for unique and memorable experiences, as well as the growing popularity of live music among younger audiences. Music festivals also provide an opportunity for brands to engage with their target audience through sponsorships and activations. Another trend in the market is the rise of sports events, particularly football matches. Football is deeply ingrained in Italian culture, and the passion for the sport is reflected in the demand for tickets to matches. Italian football clubs have a dedicated fan base, and matches between rival teams often sell out quickly. The popularity of football matches is further fueled by the success of Italian clubs in domestic and international competitions. Local special circumstances also play a role in the development of the Event Tickets market in Italy. The country has a rich cultural heritage, with a wide range of events and festivals taking place throughout the year. From opera performances in historic theaters to art exhibitions in renowned museums, there is a diverse range of events that attract both locals and tourists. Additionally, Italy's tourism industry is a significant driver of the Event Tickets market, with visitors from around the world seeking out unique cultural experiences. Underlying macroeconomic factors, such as economic growth and disposable income, also contribute to the development of the Event Tickets market in Italy. As the economy improves and consumer confidence increases, people are more willing to spend on leisure activities, including attending events. The growth of the Italian middle class has also contributed to the expansion of the market, as more people have the financial means to participate in cultural and entertainment events. In conclusion, the Event Tickets market in Italy is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for unique and immersive experiences, the popularity of music festivals and sports events, the country's rich cultural heritage, and improving economic conditions all contribute to the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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