Online Lottery - Italy

  • Italy
  • Revenue in the Online Lottery market is projected to reach US$243.70m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.03%, resulting in a projected market volume of US$296.60m by 2028.
  • In the Online Lottery market, the number of users is expected to amount to 0.9m users by 2028.
  • User penetration will be 1.2% in 2024 and is expected to hit 1.6% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.32k.
  • In global comparison, most revenue will be generated in the United States (US$5,743.00m in 2024).
  • With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Region comparison

Analyst Opinion

The Online Lottery market in Italy has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Italy have shifted towards online lottery platforms due to their convenience and accessibility. With the increasing use of smartphones and the internet, more people are opting to participate in the lottery online rather than purchasing physical tickets. This trend is not unique to Italy, as it is seen in other countries as well. The ease of online transactions and the ability to play at any time and from anywhere have made online lottery platforms increasingly popular among customers. In addition to customer preferences, several trends in the market have also contributed to the growth of the Online Lottery market in Italy. One such trend is the increasing popularity of mobile applications for lottery games. Many online lottery platforms now offer dedicated mobile apps that allow users to play their favorite lottery games on the go. This trend has further enhanced the convenience and accessibility of online lottery platforms. Another trend in the market is the introduction of new and innovative lottery games. Online lottery platforms are constantly introducing new games and features to attract customers. These games often have unique themes and offer different ways to win, which appeals to a wider audience. The introduction of these new games has helped to keep the market fresh and exciting, attracting more players. Local special circumstances in Italy have also played a role in the development of the Online Lottery market. Italy has a long history of lottery games, and it is deeply ingrained in the culture. The Italian government has recognized the potential of online lottery platforms and has taken steps to regulate and legalize the industry. This has created a favorable environment for online lottery operators to thrive and expand their services. Underlying macroeconomic factors have also contributed to the growth of the Online Lottery market in Italy. The country has a relatively high internet penetration rate, which means that a large portion of the population has access to online platforms. Additionally, Italy has a strong economy and a high level of disposable income, which allows people to spend more on leisure activities such as lottery games. In conclusion, the Online Lottery market in Italy has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online platforms, the introduction of new and innovative games, favorable regulatory environment, and strong economy have all contributed to the development of the market. As these factors continue to drive the growth of the Online Lottery market, it is expected to further expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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