Online Learning Platforms - Italy

  • Italy
  • Revenue in the Online Learning Platforms market is projected to reach US$397.30m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.02%, resulting in a projected market volume of US$413.70m by 2028.
  • In the Online Learning Platforms market, the number of users is expected to amount to 14.3m users by 2028.
  • User penetration will be 18.8% in 2024 and is expected to hit 24.1% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$35.21.
  • In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
  • With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Region comparison

Analyst Opinion

The Online Learning Platforms market in Italy has been experiencing significant growth in recent years.

Customer preferences:
Italian customers are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. The ability to access educational content from anywhere at any time is particularly appealing to busy professionals and individuals with limited availability. Additionally, the wide range of courses and subjects offered by online learning platforms allows customers to find content that is tailored to their specific interests and needs.

Trends in the market:
One of the key trends in the Online Learning Platforms market in Italy is the increasing demand for professional development courses. As the job market becomes more competitive, individuals are seeking ways to enhance their skills and improve their career prospects. Online learning platforms offer a wide range of professional development courses, such as digital marketing, project management, and coding, which are in high demand among Italian professionals. Another trend in the market is the growing popularity of language learning courses. Italy is known for its rich cultural heritage and is a popular destination for tourists and expatriates. As a result, there is a strong demand for language learning courses, particularly for Italian as a second language. Online learning platforms provide a convenient and effective way for individuals to learn a new language at their own pace.

Local special circumstances:
Italy has a strong tradition of formal education, with a high number of universities and educational institutions. However, the traditional education system is often seen as rigid and inflexible, with limited opportunities for lifelong learning. Online learning platforms fill this gap by providing a more flexible and accessible alternative to traditional education. Furthermore, the COVID-19 pandemic has accelerated the adoption of online learning platforms in Italy. With the closure of schools and universities, many students and educators turned to online platforms to continue their education. This shift towards online learning is likely to have a lasting impact on the market, as more individuals become familiar with and comfortable with online learning platforms.

Underlying macroeconomic factors:
Italy has a relatively high youth unemployment rate, which has led to a greater emphasis on acquiring new skills and qualifications. Online learning platforms offer a cost-effective way for individuals to gain new skills and improve their employability. Additionally, Italy has a large population of older adults who are looking to stay active and engaged in retirement. Online learning platforms provide a way for older adults to continue learning and pursuing their interests, even after they have left the workforce. Overall, the Online Learning Platforms market in Italy is experiencing strong growth due to the increasing demand for flexible and accessible education options. The market is expected to continue to expand as more individuals recognize the benefits of online learning and as the range of courses and subjects offered by online learning platforms continues to grow.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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