Key regions: Germany, Italy, Brazil, United States, United Kingdom
The Cereals market in Japan has been steadily growing over the past few years.
Customer preferences: Japanese consumers have shown a growing interest in healthy and convenient breakfast options, leading to an increase in demand for cereals. There has also been a trend towards organic and natural products, with consumers seeking out cereals made with whole grains and without artificial additives.
Trends in the market: One trend in the Japanese cereals market is the rise of functional cereals, which are marketed as providing specific health benefits such as improved digestion or increased energy. Another trend is the popularity of single-serve packaging for on-the-go consumption. Additionally, there has been a shift towards more premium and artisanal cereals, as consumers are willing to pay more for unique and high-quality products.
Local special circumstances: The Japanese breakfast culture traditionally consists of rice, miso soup, and pickled vegetables, which has made it difficult for cereal companies to penetrate the market. However, with changing lifestyles and increasing exposure to Western culture, more Japanese consumers are incorporating cereals into their breakfast routine. Additionally, the aging population in Japan has created a demand for softer and easier-to-eat cereals.
Underlying macroeconomic factors: The Japanese government has been implementing policies to promote healthy eating and reduce the country's high obesity rates, which has led to an increase in demand for healthier food options such as cereals. The country's aging population has also contributed to the growth of the cereals market, as older consumers are more health-conscious and have different dietary needs. Finally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a wider variety of cereals, contributing to the market's growth.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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