Key regions: United States, Japan, Germany, Australia, France
The eCommerce Software market in Eastern Europe has been experiencing significant growth in recent years, driven by a number of factors.
Customer preferences: One of the main drivers of growth in the eCommerce Software market in Eastern Europe is the increasing preference for online shopping among consumers. As internet penetration rates continue to rise across the region, more and more consumers are turning to online channels to purchase goods and services. This trend is particularly pronounced among younger consumers, who are more likely to be comfortable with technology and to have grown up using the internet.
Trends in the market: One of the key trends in the eCommerce Software market in Eastern Europe is the increasing adoption of mobile devices for online shopping. As smartphone penetration rates continue to rise across the region, more and more consumers are using their mobile devices to browse and purchase products online. This trend is particularly pronounced in countries such as Russia and Poland, where mobile internet usage is among the highest in the world.Another trend in the eCommerce Software market in Eastern Europe is the growing popularity of cross-border eCommerce. As consumers become more comfortable with shopping online, they are increasingly looking to purchase products from international retailers. This trend is particularly pronounced in countries such as Ukraine and Belarus, where consumers may have limited access to certain products or brands domestically.
Local special circumstances: One of the key challenges facing the eCommerce Software market in Eastern Europe is the relatively underdeveloped logistics infrastructure in many countries. This can make it difficult for retailers to offer fast and reliable delivery to customers, particularly in more remote areas. However, this challenge is also driving innovation in the market, with a number of companies developing new solutions for last-mile delivery and logistics.
Underlying macroeconomic factors: The underlying macroeconomic factors driving growth in the eCommerce Software market in Eastern Europe include rising levels of disposable income and increasing urbanization rates. As more and more consumers move to cities and enjoy higher levels of income, they are able to spend more on goods and services, including online purchases. Additionally, the growing number of small and medium-sized businesses in the region is driving demand for eCommerce software solutions that can help these businesses reach new customers and grow their online sales.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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