Most popular car brands by ownership share Germany 2017-2019

This statistic shows a ranking of the most popular car brands in Germany from 2017 to 2019, by ownership share. In 2019, 15.3 percent of the German-speaking population drove a Volkswagen, making it the most popular owned car brand in the country.
The Allensbacher Markt- und Werbeträgeranalyse study, or AWA for short, researches views, consumer habits and media usage, among other topics, among the population in Germany on a wide statistical basis.

Most popular car brands in Germany from 2017 to 2019, by ownership share

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Source

Release date

July 2019

Region

Germany

Survey time period

2017 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* First surveyed during the AWA 2016 and since 2018 not anymore.
** Not surveyed since 2017.

Information on sample:
Base is the German-speaking population aged 14 years and older living in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2016: 23,854 respondents, projected to 69.56 million people
2017: 23,356 respondents, projected to 70.09 million people
2018: 23,389 respondents, projected to 70.45 million people

Further information on methodology available here.

This question was asked during the survey in the following wording: „Which make, which brand is your passenger vehicle?"

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Statistics on "Car sharing in Germany"

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