Share of global consumers supportive of sustainability in the clothing industry 2018

This statistic shows the share of consumers who were supportive of sustainable fashion worldwide in 2018, by age. In 2018, 49 percent of respondents aged 18 to 24 were very supportive of sustainable fashion, with a further 27 percent quite supportive.

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Release date

January 2019



Survey time period

June to July 2018

Number of respondents


Age group

18 years and older

Special properties

Consumers living in Hong Kong, Shanghai, London, New York, and Tokyo.

Method of interview

Online survey

Supplementary notes

*12 percent were between 18 and 24 years old, 24 percent were 25-34, 28 percent were 35-44, 20 percent were 45-54, and 20 percent were 55 or over.

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